Job Description

The role is require to do both marketing admin says website management, email campaigns using active campaign tools, Canva for design and lead generation thru SEO, meta ads and google display ads. About ABSS Accounting Software: ABSS is a leading provider of accounting software solutions, helping businesses streamline their financial processes and achieve greater efficiency. We\'re a dynamic company with a strong focus on innovation and customer satisfaction. The Role: We\'re seeking a talented and results-oriented Marketing Senior/Assistant Manager to join our growing team. You\'ll play a vital role in developing and executing strategic marketing initiatives that generate leads, increase brand awareness, and drive sales growth. Responsibilities: Manage and maintain the ABSS website, ensuring it\'s informative, user-friendly, and up-to-date. Develop and execute targeted email marketing campaigns using ActiveCampaign tools. Create engaging visual content using Canva for social media, website graphics, and marketing materials. Implement SEO (Search Engine Optimization) strategies to improve website ranking and organic traffic. Manage and optimize paid advertising campaigns on Meta Ads and Google Display Ads platforms. Generate leads through various channels, including content marketing, social media marketing, and email marketing. Analyze marketing data and track key performance indicators (KPIs) to measure campaign effectiveness. Stay up-to-date on the latest marketing trends and technologies. Assist with other marketing projects and initiatives as needed. Qualifications: Bachelor\'s degree in Marketing, Communications, or a related field (preferred). Minimum 2-5 years of experience in marketing, with a focus on digital marketing strategies. Strong understanding of marketing principles and best practices. Proven experience with website management systems (CMS). Proficient in email marketing tools such as ActiveCampaign. Skilled in graphic design software like Canva. Knowledge of SEO best practices and PPC advertising (Meta Ads, Google Ads). Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Highly motivated and results-oriented. Benefits: Competitive salary and benefits package. Opportunity to work in a fast-paced and dynamic environment. Be part of a growing and innovative company. Make a real impact on the success of ABSS.

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