Job Description

Requirements:Experience: Employers typically seek candidates with 1-3 years of experience in social media management, digital marketing, or a related field.Social Media Proficiency: A deep understanding of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest) and their respective best practices is essential.Analytical Skills: Proficiency in social media analytics tools (e.g., Facebook Insights, Google Analytics, Hootsuite Analytics) to track and interpret key performance metrics.Strategic Thinking: Capability to develop and implement social media strategies aligned with business goals. Understanding of target audience demographics, market trends, and competitor activities to inform strategy development.Project Management Abilities: Strong organizational skills and attention to detail to manage multiple social media campaigns simultaneously, adhere to deadlines, and coordinate cross-functional team efforts. Scopes:1) Strategy Development: Collaborating with marketing and communication teams to develop social media strategies aligned with overall business objectives. This involves understanding the target audience, market trends, and competitor activities.2) Campaign Planning and Execution: Planning, executing, and managing social media campaigns to promote products, services, events, or brand initiatives. This involves setting campaign objectives, defining target audiences, creating content calendars, and monitoring campaign performance.3)Social Media Advertising: Managing and optimizing paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads). This includes budget management, audience targeting, A/B testing ad creatives, and monitoring ROI Experience Required: Min 1 Year/s

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