Job Description

Description

Primary Objective:

• Provide support to Chapter Lead, Lifestyle Consumer Marketing in managing Loans Marketing initiatives to achieve organization goals
• Responsible to develop and implement marketing strategy, promotions, communications and media strategy
• Manage all aspects of marketing planning, budgeting, performance tracking and reporting in relation to the campaigns/initiatives for Auto Financing, Mortgages, Personal Financing

Comply with requirements of the Group\xe2\x80\x99s corporate identity guidelines, internal policies and requirement of external authorities and regulators.

Key Responsibilities: * Sales

• Facilitate customer growth and sales to increase revenue generation
• Assist to develop and implement initiatives that are measured against key metrics around the business including customer acquisition, conversion rates, product holding and attrition rates

• Marketing efficiency

• Increase marketing spend efficiency / Reduce costs
• Achieve digital marketing spend efficiency to drive acquisitions

• Marketing strategy

• Assist in preparing marketing strategies that are aligned with the business objectives
• Leverage on critical market and competitive research, data and analytics to drive insights
• Assist to develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, promotions, communications and budgets, strategic planning, and customer/revenue retention and growth

• Marketing initiatives

• Assist to implement all marketing initiatives to ensure on-brand positioning and awareness across all aspects of the marketing mix in a timely manner
• Manage implementation of marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each market segment
• Track and manage all aspects of marketing planning, budgeting, metrics and reporting

• People Management

• Manage external agencies and internal stakeholders to ensure smooth implementation of marketing initiatives.

Requirements

Requirements:
Bachelor Degree - Any related field(s).

- ACCA

University degree-holder with a minimum of 3 years of marketing and/or banking experience

• Experienced in strategizing, developing and implementing marketing strategies that have consistently met or exceed planned objectives
• Strong operational, project management and public speaking skills

Benefits

Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards

RHB Bank