Tech Modernization Manager Communication, Media & Telecommunication

Kuala Lumpur, Malaysia

Job Description


About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services\xe2\x80\x94all powered by the world\xe2\x80\x99s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at .

Key Responsibilities

Deliver Digital Transformation Projects

E2E delivery & ownership of large digital transformation projects to drive increased digital acquisition, higher C-SAT and lower acquisition & service costs covering (but not limited to)

Omni-channel channel (web, app, call center, retail etc.) marketing, sales & service transformation across awareness, discover, lead mgt., purchase lifecycle (Leads, conversion, UX/UI, E-commerce engines, chat assists)

Data Driven real time offer personalization

Integration to back end systems & capabilities (API\xe2\x80\x99S, Decoupled architecture)

AI and Analytics powered service (as needed)

Understand the client\xe2\x80\x99s business priorities, digital maturity, and innovation agenda

Co-create with client, define front office transformation strategy and innovation agenda

Align right teams & capabilities in marketing, sales & service to enable successful transformation

Leverage comprehensive suite of Digital marketing, sales & service solutions that Accenture

Gather client\'s current business processes, people & technology capabilities & requirements

Drive the Design, development & delivery of new business processes, capabilities & technologies

Leverage Design thinking workshops & Agile methodologies across solutioning & delivery phases

Define & measure value of new business capabilities

Drive testing and implementation of new business capabilities, with continuous improvement

Drive communications, training and job aids to support change management

Lead program management, Governance and C-level / executive updates

Manage project scope, schedule and budget

Deliver Business Transformation Projects

E2E delivery & ownership of large data driven customer centric marketing & campaign mgt. projects with a heavy leverage of next gen AI/ML & analytics capabilities, to deliver real time and personalized offers, services and experiences to customers with objectives of \xe2\x80\x93

Increasing prospects and driving acquisition

Increasing existing customer lifetime value (usage, x-sell, experience)

Improving retention (churn reduction)

Improving pricing & promotions (dynamic)

Improve channel performance (traffic analytics)

Improve customer journey (journey analytics)

Understand the client\xe2\x80\x99s Acquisition and U&R baseline and priorities (people, process, tech)

Co-create with client, define the marketing & data strategy and implementation roadmap

Define segment objectives, identify data sources & build foundation, create customer 360 degree view, execute real time scoring, propensity modeling and best offer omni channel targeting (e.g. relevant digital, inbound/ outbound channels)

Design, development & delivery of new campaigns, across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes

Align right teams & capabilities & the comprehensive suite of Accenture\xe2\x80\x99s Applied Intelligence practice (AI, Analytics, Data capabilities) to enable transformation

Identify existing/ new data monetization opportunities

Leverage Design thinking workshops & Agile methodologies across solutioning & delivery phases

Define & measure value of new campaigns with continuous improvement

Drive communications, training and job aids to support change management

Lead program management, Governance and C-level / executive updates

Manage project scope, schedule and budget

Build long-standing, trust-based relationships

Establish self as a trusted advisor with the client C-suite through an in-depth understanding of the client as well as industry

Build networks at Accenture to be able to bring the best of Accenture to the client

Grow the business/account

Drive key commercials - sales, revenue and profitability for the account

Help originate deals based on defined commercial pathways; drive innovative deal constructs and solutioning to grow business

Build the Practice

Lead the growth of the practice through new business proposals and presentations, recruitment activities, coaching and mentoring to team.

Lead practice building activities (e.g. conference participation, thought leadership development, market offering development, recruiting).

Professional Skills & Qualification

10+ years of Consulting, IT Services or Industry experience focusing on the telecommunications sector in one or more of the following domains \xe2\x80\x93 marketing transformation, sales transformation or service transformation covering (but not limited to) -

Digital marketing strategy, Channel strategy (assisted & unassisted), Campaign strategy & execution (SEM, SEO, Display, Social etc.)

CX Design & Implementation

Marketing operations

E-commerce & CRM (understanding of architecture & capabilities)

B2C & B2B sales and supporting processes

Digital Factory/ Operating Model

Exposure to B2B Sales force automation tools & capabilities

Sustained client relationship management experience at a C-suite level or having operated at a senior management level in an industry role

Solid financial acumen, analytical, diagnosis and problem-solving skills.

Adept at using experience and knowledge of industry, geographic and technology trends to assess and shape business solutions.

Effective leadership and management skills with a proven ability to mobilize and energize project teams to deliver results

Ability to create and deliver high-impact communications to senior audiences (written and oral) and facilitate complex discussions

Experience of working in a consulting firm and in SE Asia will be preferred.

Educational Qualification

Bachelor\'s degree or equivalent in Finance, Engineering (any type), Business Administration, or a related field

Master\xe2\x80\x99s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

You will also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Accenture

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Job Detail

  • Job Id
    JD888342
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned