Job Description

MohonKelayakanThe "must-have" skills for a digital marketer typically encompass a blend of technical, analytical, and creative abilities. Here are some of the key skills considered essential in the field:

• Search Engine Optimization (SEO): Understanding how to optimize content to rank higher in search engine results pages (SERPs) is crucial. This includes knowledge of keyword research, on-page optimization, and understanding search engine algorithms.
• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising: Expertise in paid search strategies, including Google Ads, is important. This involves managing budgets, optimizing bids, creating compelling ad copy, and analyzing data to improve campaign performance.
• Content Marketing: The ability to create high-quality, engaging content that is tailored to specific audiences and platforms. This includes writing skills, understanding content trends, and using content to drive brand awareness and lead generation.
• Social Media Marketing: Knowledge of various social media platforms, what content performs best on each, and how to engage with audiences. This includes both organic and paid social media strategies.
• Email Marketing: Skills in creating effective email campaigns, understanding email marketing tools, and knowledge of how to segment audiences, personalize messages, and analyze open rates and conversions.
• Data Analysis and Google Analytics: The ability to collect, analyze, and interpret digital data to make informed marketing decisions. Understanding tools like Google Analytics is vital for tracking website traffic, user behavior, and campaign performance.
• Digital Advertising: Understanding of digital ad platforms (like Facebook Ads, LinkedIn Ads, and programmatic advertising) and how to create targeted ad campaigns that convert viewers into customers.
• Conversion Rate Optimization (CRO): Knowledge of how to optimize websites and landing pages to increase the percentage of visitors who complete the desired action, such as making a purchase or signing up for a newsletter.
• Basic Design Skills: Familiarity with design principles and tools like Adobe Creative Suite or Canva to create visually appealing graphics and content.
• Communication and Collaboration: Strong communication skills are essential for collaborating with team members, stakeholders, and clients, as well as for creating clear and compelling marketing messages.
• Adaptability and Continuous Learning: The digital marketing landscape is constantly evolving, so staying up-to-date with the latest trends, tools, and technologies is crucial.

Tanggungjawab

• Develop, implement, and manage digital marketing campaigns that promote our products and services.
• Proficient in creating and optimizing landing pages for maximum conversion.
• Expertise in using Google Analytics for tracking, analyzing, and reporting website traffic and user behavior.
• Manage the setup and optimization of advertising pixels to track conversions and retargeting efforts effectively.
• Stay current with the latest digital marketing trends and technologies, applying them to improve our marketing strategies.
• Collaborate with the content team to create high-quality content for various digital platforms.
• Manage SEO/SEM strategies to increase online visibility and organic traffic.
• Oversee social media strategies, including content creation, posting schedules, and engagement analytics.
• Coordinate with the sales team to align digital marketing strategies with sales objectives.
• Monitor and report on the effectiveness of digital marketing campaigns, making data-driven decisions to improve performance.

Manfaat

• Next to LRT
• EPF & Socso
• Annual Leave
• Next to MRT

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