Vice President, Ccpf Cards Usage & Partnership My

Malaysia, Malaysia

Job Description


:

The role is to manage deals marketing partnership for credit & debit cards and drive additional benefits to the cardholders by:

  • Working closely with key business partners to explore marketing tie-up opportunities and work on thematic / tactical campaigns within the key categories to increase visibility.
  • Develop and execute marketing plans for respective partners as well as to co-ordinate with vendors and agencies on communications, ATL and BTL communications of each campaign.
  • Manage program A&P expenses and ensure programs and processes are executed effectively and efficiently.
  • Ensure marketing programs comply with compliance and branding guidelines as well as to obtain approval from all relevant parties for each marketing campaigns.
  • Conduct review of marketing programs with merchants to analyze the campaign response as well as return of investment.
  • To lead a team to focus on securing signature deals & benefits from strategic merchants to drive overall spend engagement with cardholders

CIMB

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Job Detail

  • Job Id
    JD947307
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Malaysia, Malaysia
  • Education
    Not mentioned