Vice President, Ccpf Cards Usage & Partnership My

Malaysia, Malaysia

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The role is to manage deals marketing partnership for credit & debit cards and drive additional benefits to the cardholders by:

Working closely with key business partners to explore marketing tie-up opportunities and work on thematic / tactical campaigns within the key categories to increase visibility.
Develop and execute marketing plans for respective partners as well as to co-ordinate with vendors and agencies on communications, ATL and BTL communications of each campaign.
Manage program A&P expenses and ensure programs and processes are executed effectively and efficiently.
Ensure marketing programs comply with compliance and branding guidelines as well as to obtain approval from all relevant parties for each marketing campaigns.
Conduct review of marketing programs with merchants to analyze the campaign response as well as return of investment.
To lead a team to focus on securing signature deals & benefits from strategic merchants to drive overall spend engagement with cardholders

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