Job Description

Role Overview:

The Financial Coconut is looking for a sharp, SEO-savvy

Writer

to craft high-quality content across our

blog, newsletters, and research-style reports

. You'll turn complex finance, careers, and personal growth topics into clear, engaging pieces for a primarily

Singaporean audience

(with regional relevance), while driving measurable organic growth.

You'll own the full content lifecycle: research, outlining, interviewing/internal sourcing, drafting, SEO optimisation, light visuals/tables, publishing, and post-launch optimisation based on analytics.

Key Responsibilities:

Long-Form Blog Writing:

Produce well-researched, original articles (1,200-2,500+ words) with clear structures, data citations, internal/external links, and takeaways.

Newsletter Ownership:

Plan, write, and ship weekly/bi-weekly newsletters (briefs, deep dives, curations, and promos). Craft compelling subject lines and A/B test for opens and CTR.

Reports & Guides:

Turn data and our podcast insights into downloadable reports, how-to guides, and thematic deep dives (e.g., CPF updates, cost-of-living trends, SGX developments).

Analytics-Driven Iteration:

Track performance via GA4/GSC; update older content to win snippets, improve dwell time, and grow conversions (newsletter sign-ups, report downloads).

Editorial Ops:

Maintain the content calendar; coordinate with editors/design; ensure style guide, brand voice, and E-E-A-T standards are met.

Research & Fact-Checking:

Monitor Singapore/regional finance news and policy changes; verify all claims with reputable sources and cite appropriately.

Light Visual Support:

Create simple charts/tables or collaborate on visuals that strengthen comprehension (no heavy design required).

Requirements:

Experience:

2-4 years writing for blogs/newsletters/reports in finance, business, or careers (portfolio required).

SEO Proficiency:

Hands-on with keyword research, on-page SEO, internal linking, and basic schema/technical checks; comfortable using Ahrefs/SEMrush and Google Search Console.

Writing Excellence:

Ability to explain complex financial concepts in plain English with a professional yet conversational tone.

Audience Fluency:

Familiar with Singapore's financial landscape (CPF, SGX, wages, cost of living) and global context.

Research Rigor:

Strong source evaluation, data literacy, and fact-checking discipline.

Tools:

Familiarity with GA4, GSC, Ahrefs/SEMrush, and one ESP (Mailchimp/ConvertKit/Beehiiv).

Workflow:

Comfortable working remotely, meeting deadlines, managing an editorial calendar, and collaborating async.

Nice-to-Haves:

Experience with Hubspot, basic HTML/CMS, A/B testing

Success Metrics (KPIs)

Growth in organic sessions and ranked keywords (esp. for target clusters). Improvements in CTR, time on page, scroll depth, and featured snippets captured. Newsletter open/CTR and subscriber growth. Report downloads and inbound links/mentions. % of content refreshes delivering uplift.
If this sounds like you, we'd love to hear from you!

Why Join Us?

At The Financial Coconut, you'll create content that genuinely helps people navigate money, careers, and recovery--with the space to do deep, thoughtful work and see real impact on audience outcomes and business growth.

Job Type: Full-time

Pay: RM2,800.00 - RM4,000.00 per month

Application Question(s):

How do you approach fact-checking a piece of information before use? Especially stats and policy references. What is your expected monthly pay(RM)? Describe how you use AI in your workflow and where you draw the line to write from scratch. Have you owned a newsletter or blog calendar end-to-end? Briefly describe scope and results. Walk us through how you'd turn a keyword like "CPF investment schemes" into a high-performing article (research, outline, on-page, and refresh plan) Rate your knowledge of financial & investment topics (0-5) and share two topics you'd like to deepen.
Experience:

Writing: 2 years (Preferred)
Work Location: Remote