Develop, recommend, and gain Management approval on the annual business plans for total retail channel - detailed sales activity plan by top customers (local modern trade); sub-channels; sub-distributors and wholesalers.
Consistent with annual plans, establish monthly and quarterly targets and continually measure progress towards these targets.
Deploy, lead and manage execution of the approved annual business plan for retail channel via distributor branch management.
Work closely with Marketing team to ensure a clear understanding of the marketing objectives and new product development direction to further develop the business and execution of trade plans in retail channel.
Together with distributor branch management team, participate and responsible for negotiation of trading terms, A&P spend, service and maintain sound relationship and conduct business reviews with regional top customers (local modern trade); key sub-distributors and key wholesalers.
Plan and ensure proper execution of promotion and trade activities.
Lead, develop, train and manage distributor retail channel team members and merchandisers to ensure effective and efficient cycle plan/work process and execution in trade focusing on sales fundamental: basic call rate; effective call rate; repeat purchase rate; distribution; pricing; shelving; merchandising and etc.
Evaluate results of sales fundamental and sales promotions plan and recommend, when and wherever appropriate, on changes deemed necessary.
To plan and execute new product launches to ensure timely execution and high standard of display and shelving activation.
Job Requirements:
Education & Experience:
Degree in Business Studies, Marketing or related disciplines.
5 years of experience in FMCG sales and marketing, preferably from leading MNC or distributor environment handling MNC principal.
Experience in general trade business and distributor management
Converse well in English. Able to converse in Mandarin or Cantonese will be an added advantage.
Requirements & Skill:
Aggressive, result oriented and with high personal drive to succeed.
Have strong people and negotiation skills, able to deal effectively with distributors and to execute the sales / marketing plans.
Fluent in local languages and English.
Willing to travel extensively.
Computer literate.
Agensi Pekerjaan Asia Recruit Sdn Bhd (200401036859) (675370-W) (JTKSM 230C)