Job Description

Job Title

Assistant Manager, Digital Campaign & Partnership Coordinator

Reports To

Manager, Digital Marketing

Role Purpose

Accountable for the online revenue generation through Malaysia Airlines website through campaign management and partnership

Key Accountabilities

• Accountable for the online revenue generation through Malaysia Airlines website.
• Initiating and managing the strategy and execution plan of digital marketing partnerships.
• Explore, strategize, identify, and pitch Malaysia Airlines digital campaign plans to acquire new partnership opportunities to growth.
• Implementation activity for Digital Marketing activity for the Strategic Partnership campaign.
• Creating commercial proposals and defining a value proposition that will deliver significant ROI for the partnership.
• Track campaign performances with measurable methods of each campaign and evaluation partners performance via Analytics tool (Adobe Analytics).
• Plan for marketing communication brief for Digital Marketing material in terms of digital marketing to aligned with Brand and Marcomms department to ensure a consistent, compliant and constantly refreshed Malaysia Airlines presence.
• Responsible to plan and monitor tactical or always on digital campaigns that cover paid media and non-paid media specifically for Malaysia Airlines.

Qualification & Working Experience

Degree in Marketing, Communication Design or Business Administration with 5 - 7 years working experience in related field.

Skills & Knowledge

• 5-8 years\' experience in Digital Marketing Management in an international B2C company or with a digital marketing agency.
• Excellent understanding of digital marketing concepts and best practices.
• Perfect knowledge of web analytics tools
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Key Challenges

• Ability to work with limited budget and squeeze maximum efficiency out of the marketing budget.
• Multiple stakeholders for certain campaign with possibility of different KPI and objective.
• Work within a very dynamic business environment with the ability to balance longer-term plans with ad-hoc initiative (not more than 3).

Malaysia Airlines