Job Description

The purpose of this role is to be a strategic partner to both clients and partner agencies, as well as media planning teams to create strategic outputs including insight generation, media planning approach narrative, media briefs strategic response, media planning tactics and approach, innovative media solutions and go-to market activations.

Job Title: Associate Director, Media Strategy

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Key Responsibilities and Accountabilities: (or \'Duties\')

Strategic Media Planning

• Strategic Partner \xe2\x80\x93 Be a strategic partner to clients, working closely with core Business Planning teams and partner agencies (where required) bringing to the table a strong point of view and critical thinking on Media and Communications Planning.
• Connection Planning \xe2\x80\x93 Ensure that useful, actionable and up-to-date information about the consumer\xe2\x80\x99s media ecosystem is communicated clearly and regularly for effective planning across audience insights, media trends, creative and content influences, business dynamics, connection context, platform and tech innovations that inform strong, channel agnostic strategic recommendations.
• Trendspotting & Innovation \xe2\x80\x93 Create, identify and deliver category, media and other relevant trends & innovation to client, agency, and internal teams on a proactive and frequent basis
• Research and Insights \xe2\x80\x93 Partner with Agency insights and data teams to connect audience strategy to business goals, with media implications
• Product, Solutions and Media Thought Leadership \xe2\x80\x93 Contributes to, or repurposes agency thought leadership for clients around a client\'s business/category, media landscape, culture and consumer

Media Planning Team & Client Collaboration

• Thought Leadership \xe2\x80\x93 Lead the development of client thought leadership, presentations and other important communication regarding strategic media deliverables; delivering clear, compelling and persuasive communications
• Client Strategic Planning \xe2\x80\x93 Delivers day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal and external teams
• Collaboration with Planning team & agency partners \xe2\x80\x93 Close collaboration within group agencies and with external creative, data and activation agency teams to ensure that strategies are inclusive of all disciplines and realized across functions. Briefs working teams and partners for ideation, lead and steer brainstorms.
• Collaboration with Client teams \xe2\x80\x93 Lead collaboration amongst client teams and facilitate brainstorms, tissue sessions, think tanks and ideation session that drive creativity, innovation and idea generation
• Leadership & Ownership of outputs and deliverables \xe2\x80\x93 Guides the development of client presentations, write and deliver communication strategies, breakthrough media plans, and award-winning tactical ideas (e.g. platform idea, large sponsorship, partner with innovative technology)

New Business Pitches

• New Business Pitch \xe2\x80\x93 Support Agency Leadership and Business Directors in driving new business pitches, working across planning teams, platform teams, specialists and experts and key stakeholders (locally, regionally and globally)
• Organic Client Growth \xe2\x80\x93 Lead and support business planning teams in delivering innovative implementations and cross-sell and up-sell opportunities

Team Growth & Upskilling

• Strategic coaching \xe2\x80\x93 ensure that team and staff remain updated and competitive through relevant training and coaching, especially in championing Agency\xe2\x80\x99s proprietary Media Planning Framework understanding and adoption
• Product & Solution Champion \xe2\x80\x93 Support the conceptualization, development and adoption of agency proprietary tools, solutions, products and capabilities, including product decks, go-to-market strategy, planning team cascade & training, client proposals and successful implementation / case studies / pilots.

Agency Profile Building

• Innovative Work \xe2\x80\x93 inspire & develop creativity and innovation in ensuring client solutions are award-worthy
• Award Participation and Wins \xe2\x80\x93 play an active role in leading and supporting Agency Leadership and Planning team in awards participation through case study development, submission, and presentation

Key Experience and Requirements

• Strong Media Planning Fundamentals \xe2\x80\x93 Strong command of media planning and channel/platform understanding will be essential in developing insights that enable consumer-first planning across both traditional offline and Digital platforms
• Passionate about Media \xe2\x80\x93 A passion for the Media advertising business coupled with an always-on sense of curiosity to stay abreast of the rapidly evolving consumer/cultural landscape as it pertains to planning best-practice, channel choices, use of media and ideas within the category is a must.
• Entrepreneurial / intra-preneurial spirit \xe2\x80\x93 A change-agent who inspires innovation and creativity through influence, collaboration and organizational culture with a willingness to challenge the norms with the goal of getting to the right solution to each challenge
• Self-motivated & Big Thinker \xe2\x80\x93 Demonstrates initiative in identifying opportunities, discerning a clear path forward through creation of breakthrough activation/go-to-market ideas, that are grounded in media communications
• Analytical & Data-driven mindset \xe2\x80\x93 Familiarity with, and ability to capably review qualitative and quantitative data, insights and research to ideate creative solutions to brand challenges
• Influencer and Advocate \xe2\x80\x93 High level of emotional maturity as well as a high adaptability quotient, with proven ability to interact with and influence people at all levels of an organization

Location: Kuala Lumpur

Brand: Dentsu X

Time Type: Full time

Contract Type: Permanent

Dentsu International