Job Description

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Role Proficiency: Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.

Outcomes: * Constantly monitor and analyze trends across industry domains and technology areas.

• Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.
• Perform other duties as assigned or requested?
• Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
• Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.
• Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.
• Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
• Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
• Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management
• Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.
• Track and manage effectiveness and MROI campaigns.
• Monitor any UST branding or messaging violations in social media channels
• Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.
• Work with teams globally to maintain annual calendars of events campaigns and activities organized.

Measures of Outcomes: * Prospect list count/growth

• Adherence to marketing processes
• Defined productivity standards for project
• Training/certifications

Outputs Expected: Technology & Industry Concepts: * Identify and leverage tools and technologies

Project Management: * Deliver projects/initiatives/campaigns on time

on budget and in accordance with requirements.

Skill Examples: * Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.

• Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.

Knowledge Examples: * Understanding of different marketing functions.

• Ability to learn business and technology concepts.
• Understanding of different Industry topics.
• Build knowledge of client personas.
• MS Office suite

Additional Comments:

In this role, you will involve in marketing business operations & strategies, driving the success and overcome the challenges of your responsible brands. Expand and strengthen brand portfolio. Advising your brands to go on live for their marketing strategy for new product ranges. Encourage all brand marketing engagement including but not limited to: onsite brand visibility, online marketing strategy and co-marketing efforts on social media and offline Responsible for all engagement activities with your assigned brand accounts: Working with cross-functional teams to resolve any issues impacting brand performance on all platforms (operations, fulfilment services, marketing, finance etc.) Consistently carry out analysis on strategy, traffic, conversion, and customer funnel, provide insight for all possible marketing input. Discussions and execution with platform on campaigns and well as visibility management and submissions Qualification: At least 2 years of experience, preferably in within Finance/Banking/Audit/ Accounting field (in last 4 yrs) Bachelor\'s Degree in Economics, Finance/Banking/Audit/ Accounting is a must. Overall 8+ years Experience with e-commerce or electronics company with product background will be considered a plus. Possess of strong business judgment with a desire to build and manage their own business. The candidate must be able to work well in cross-functional teams in different region. Ability to meet deadlines and good brand negotiation and management skills to seek for most right solutions to clients. Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills Excellent in English communication skills (both oral and written) are a must Mastery of MS Office (especially Excel and PowerPoint) is a must. Work time is normal APAC shift, but Flexible to take client calls later evening as needed.

UST Global