Job Description

Salary Up to MYR120,000 per annum + Market Aligned

Location Kuala Lumpur FULL_TIME

Consultant William Yang

Job Ref 1922160/001

Date posted 02 April 2023 kuala-lumpur marketing/campaign-management 2023-04-02 2023-06-01 marketing Kuala Lumpur MY MYR 120000 120000 120000 YEAR Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

An exciting Brand and Communication Manager (B2B) job has become available at a global integrated commercial vehicle firm.

About the Brand and Communication Manager (B2B) Role:
In this business critical role, the Brand and Communication Manager (B2B) is responsible for building long term brand loyalty and driving brand consideration within short to mid term. Your role will encompass building and protecting trademark and brand amongst internal and external stakeholders, gathering detailed business intelligence, and developing and implementing effective communication strategies and activities towards internal and external stakeholders.

Key Responsibilities:

• Developing and implementing effective communications strategy and activities towards internal and external stakeholders
• Managing effective external communications and extranet e.g. press releases, customer magazines, external events, website, Facebook, LinkedIn, etc.
• Supporting sales and services with effective selling tools e.g. quotation templates, presentation templates, brochures, etc.
• Building brand relationships with external stakeholders other than prospects and customers, e.g. media, drivers, authorities, etc.
• Managing effective internal communications and intranet e.g. internal memos/news, internal events, Company Intranet, etc.
• Ensuring compliance with the company\'s corporate branding and communication standards
• Gathering intelligence, store, access and analyse macro and micro environment data that affect the business which will be reported periodically
• Developing market strategies for the organisation to focus on - identify who the targets are, what product and service to sell to them, where they are, when the best time to sell is; leading to periodic lead-generation for Sales
• Developing and implement standard processes and tools for Sales and Marketing in the area of customer relationship management and database management e.g. Automaster CRM, WebGIS, Customer Satisfaction Index, etc.

To be successful in this Brand and Communication Manager (B2B) role, you must be all-rounded in all marketing and communications aspects. The role will require you to be evaluative, diagnostic and prescriptive in your work.

Key Requirements:

• Minimum of a degree in Business, Marketing or similar field. Major in Communications would be an added advantage
• At least seven years\' working experience, preferably in the transportation industry, related capital equipment industry or similar role
• International market experience is an added advantage
• Technically competent in all areas of Marketing and Communications, specifically in acquiring and retaining customers through customer relationship marketing, especially in the transportation industry
• Strong understanding of local laws and regulations impacting transportation, marketing and communications industry
• Strong project-management skills, especially in having strong time management and the ability to meet strict deadlines
• Good computer skills, especially in Excel, PowerPoint and Word or similar applications

This global commercial vehicles company is a market leader internationally and is branded as a total solutions and services company. They have worldwide presence for more than 100 years and are continuously growing the business, especially in the Asia region.

If you are a talented and adaptable marketing communications professional, this Brand and Communication Manager (B2B) job is for you. You will be joining a global organisation that places importance on their values, people and culture and strive for new and innovative technologies.

Apply today or email me at william.yang@robertwalters.com.my to discuss this new opportunity.

Robert Walters