Brand Executive

Kuala Lumpur, Malaysia

Job Description

b'

Coty is one of the world\xe2\x80\x99s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY\xe2\x80\x99s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seek to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

ROLE AND DEPARTMENT
Division: Luxury

About the Role
We\xe2\x80\x99re looking for a marketing executive to work along with Brand Manager to achieve brand and business goals for assigned brands through the formulation and execution of successful marketing strategies. Ultimately, you will gain broad and relevant experience in marketing that should prepare you to enter any fast-paced work environment. Reporting to the Brand Manager you will get to work across many different beauty brands, providing competitive analysis and in-depth market knowledge to drive our brands growth and disrupt the beauty market.

THE ROLE

In this role you will be responsible for:
Responsible for the end-to-end process of new product launch and campaign management within AnCP budget given \xe2\x80\x93 Conceptualize, plan and execute all launches and activations encompassing digital and social media, influencer marketing, trade marketing activations, promotions and/or events.
Manage and grow a sustainable product portfolio for the brands including product forecasting and pricing strategy with guidance from line manager, whilst aligning with the overall global and local business strategy
Own and manage the development of brands annual launch calendar and marketing plans.
Lead the creation and development of all marketing collaterals, tools and mechanics, in line with the brand image and strategy
Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at all brands\xe2\x80\x99 point of sales.
Research and track competitors\xe2\x80\x99 marketing activities periodically and collect market data and insights to analyse brand\xe2\x80\x99s competitive performance and future plans.
Ongoing review and evaluation of brand/s business performance to ensure achievement of monthly and annual sales targets and to uphold the positioning/ranking of the brands in its distribution.
Form strong collaborative support to inter-departmental teams in achieving the brands\xe2\x80\x99 sales targets.
Manage and coordinate the deployment of brand assets that support the annual plan activation together with external agencies
Maintain the full spectrum of marketing expenses including document issuance, record maintenance and monthly tracking.

WHAT YOU\xe2\x80\x99LL BRING

We\xe2\x80\x99d love to see candidates who have: ESSENTIAL:
Minimum 3 to 4 years of experience in marketing, preferably from the fragrance/ makeup category
Passion for beauty and fragrance is an added advantage
Strong analytical skill to analyse sales numbers and align marketing promotions accordingly
Able to work independently with minimal supervision
Strong personality to cope in a fast-paced environment
Strong communication skills, written and verbal to work collaboratively with different teams

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD924378
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned