Brand Executive

Petaling Jaya, Malaysia

Job Description

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AstraZeneca is a global, innovation-driven BioPharmaceutical business that focuses on the discovery, development and commercialisation of prescription medicines for some of the world\xe2\x80\x99s most serious disease. But we\xe2\x80\x99re more than one of the world\xe2\x80\x99s leading pharmaceutical companies. Join a team with a winning mentality that keeps us pushing forward in the fast-paced Oncology space. Rise to the challenge of making quick decisions and seeing them through. We run at pace but, unlike many others, we never compromise on being ethical providers, always focused on doing it the right way. Pioneers in Oncology, we\xe2\x80\x99ve pivoted AstraZeneca in our markets to accelerate in this specialty field. And we\xe2\x80\x99re not stopping there \xe2\x80\x93 backed by the business we\xe2\x80\x99re ready to continue our growth and take Oncology to the next level. It\xe2\x80\x99s down to us to ensure our unique solutions reach patients that they can\xe2\x80\x99t find elsewhere. It pushes us harder to innovate and launch to market quicker. Through this ambition, we are confident that we can transform the lives of Malaysian patients by ensuring that they have access to life-changing medicines. Working here means being a member of our family in making a difference in delivering better health for Malaysian patients.

Main Duties and Responsibilities:

As a Brand Executive, you will be supporting and assisting the Brand Managers in the implementation of marketing strategies of assigned products. Your job responsibilities will be, but not limited to : Development and implementation of marketing strategies
  • Collate necessary data for pricing, patient, competitor, market and customer for market analysis
  • Assist in conducting and completing market analysis ensuring data for patient, competitor, market and customer has been incorporated in developing pricing, positioning and communication strategies, forecasting and inventory strategies
  • Assist in drafting strategy and convert strategy elements into a workable operational plan
  • Assist in planning and organizing marketing activities for assigned product related events/projects such as PR activities, conferences, association meetings/dinners, Key External Experts development programs, hospital/Blue Book listing, etc
  • Monitor and measure implementation of the plan against agreed measures i.e. Market growth, market share
  • Monitoring of marketing expense, stock levels and samples allocation
  • Tracking of activities and sponsorships committed
  • Testing of promotional materials of assigned products and provide feedback to Brand Manager
  • Assist in completing annual business update (ABU) and strategic review (SR) templates
Customer relationship management
  • Develop professional relationship with customers and key stakeholders
  • Have a good understanding of the customers\xe2\x80\x99 needs and always strive to meet/exceed customers\xe2\x80\x99 expectations, within reasonable limit
  • Attend to request for product information or other enquiries and takes actions as advised, in meeting these request

Essential Requirements:

  • Bachelor degree in any field, preferably science related
  • Minimum 3 years\xe2\x80\x99 medical sales experience with proven track record of performance
  • Good track record of customer orientation
  • Able to work independently and in team
  • Ability to plan and organize effectively to achieve results
  • Excellent communication skills with ability to communicate with people at all levels

Desirable Requirements:

  • Ability to adapt quickly and flexibility in a fast-paced learning environment
  • Broad understanding of the commercial, operational and strategic aspects of the business
Note : Guidance will be provided by the assigned Brand Managers

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Job Detail

  • Job Id
    JD922906
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Malaysia
  • Education
    Not mentioned