Job Description

Job ID
22145


Position Title
Brand Executive


Industry
Healthcare/Medical/Biotechnology/Pharmaceutical



To create brand & product awareness by developing BTL activities, strategies, ideas with clear brand objective & mission.

Creative development by producing ideas, design/ artwork, creative, production for the POSM and Advertising Materials, in line with brand\xe2\x80\x99s direction.

Essentially to track & monitor the usage of POPs materials across channel and region, ensuring 100% execution and adhere to brands planogram guideline.

To update Product Training materials and coach the distributor\xe2\x80\x99s team, retailers, promoters, merchandisers and others to ensure they are equipped with 100% knowledge of our products vs competitors and product line strategy.

The need to analyse and evaluate the effectiveness of promoter activation in driving the products off-take at store levels.

To assist in copywriting such as conceptualize, write and proof read content.

To conduct marketing surveys on new products in order to determine the appropriate key message, tagline and brand & marketing strategy.

Responsible in liaising with Event Agency in coordinating the events and in-stores promotion/ promoters activations. Eg: Promoters placements, trade letters to key retailers, and coordinating samples/ props.

To handle administrative / documentation work including generating reports, consolidating datas/ information, campaign results, recordings/ tracking datas, filing and etc.

To monitor and track A&P expenditure to ensure marketing activities are within approved budget.

To conduct monthly business meeting with regional marketing team in updating and aligning on Malaysia market situations/trend, competitors activities and pre & post activities planned or executed.


Salary
3500~5500 (RM)


Location
Kuala Lumpur


Requirements
\xe2\x9c\x93Candidate must possess at least a Bachelor\xe2\x80\x99s Degree, Post Graduate Diploma, Professional Degree in Business Studies/Science/ Marketing & Promotional Management or equivalent.

\xe2\x9c\x93Prefer candidate with at least 2 years of working experience in Marketing and/or Branding in OTC or FMCG industry.

\xe2\x9c\x93A person with good business acumen, excellent in data analysis and solution proposals/ ideas.

\xe2\x9c\x93Computer literacy in MS Office. (Work well in Excel & PPT).

\xe2\x9c\x93Passionate to propose his/her own ideas and strategies with logical explanation and objective to improve the business.

\xe2\x9c\x93Possess strong interpersonal skill, positive attitude, results oriented, team player and able to work independently.

\xe2\x9c\x93Good command in English & Chinese, both spoken and written.

\xe2\x9c\x93Able to work in fast pace working environment.

\xe2\x9c\x93Willing to travel. (Required to travel outstation/ East Malaysia 1-2 times per month).

\xe2\x9c\x93Added advantage: Able to start work immediately and speaks Japanese language.