Job Description

Annual financial goals:

• Actively manage assigned brand/segment/category to achieve/exceed annual sales goals.
• Actively manage profitability of portfolio through new margin accretive offerings, trading up in product mix and effective cost & budget management.

Develop and execute multi-year brand/marketing strategies and supporting action plans, to include:

• Develops and executes an actionable affiliate specific strategy in support of the broader corporate strategy (including new launches, campaigns, community building and anything in relevant to Nutrition, Health & Wellness).
• Work with agency and teaming with pertinent internal stakeholders to roll out seamless, effective campaigns/programs.
• Analysis/insights and reporting of target segment(s), not excluding daily/monthly/post-mortem tracking and reporting, including inventory monitoring and management.

Category/portfolio planning (includes discontinuing underperforming brands/products):

• Product development/discontinuance, product cost/pricing and budget planning.
• Identify the growth opportunity based on external trends and internal insight to develop a brand strategy.
• Brand positioning/claims.
• Marketing programming to support brands including advertising, all types of media, promotion, campaigns, packaging, PR, Cause Marketing and Physical Presence programs, where appplicable.
• Extensive collaboration with cross-functional areas including Innovation & Science (previously known as Tech Reg), R&D, Manufacturing, Sales & Events, Procurement, Finance, Warehouse, Supply Chain & Planning etc. (where applicable extended collaboration with Global teams).

Programs/campaigns management also includes:

• Product/brand studies.
• Product pricing and competitive studies (including communication/marketing activities).
• Plan and lead development of all BSM materials (online/offline).
• Event/activities management, including Sales collaboration.

Others:

• Work closely with shops, customer service and attend to ABO/APC enquiries.
• Ad-hoc projects assignment.

Amway