Job Description

Location:

Petaling Jaya (46100) -

Salary:

Competitive

Type:

Permanent

Main Industry:

Other Industries & Skills:

Purchasing & Supply Chain

Advertiser:

Job ID:

127809673

Posted On:

18 June 2023

ROLE OBJECTIVES:

-To monitor and analyze brands performances, recommend action plans, implement and monitor delegated activities required to achieve brand objectives of maximizing brand value and support the annual sales targets for Home Range mainly Home \xe2\x80\x93 Water Treatment System (WTS) portfolio.
-To provide support in developing plans and implementing marketing activities which deliver on the marketing strategy, aligned to overall strategic company goals.

PORTFOLIO MANAGEMENT:

-Participate in conceptualization, developing as well designing demand generation activities thereafter playing lead role to implement the activities which could include but not limited to promotions, events, programs to achieve brand objectives.
-Build and/or maintain collaboration with various stakeholders as part of daily marketing operation.
-Analyze market trends, market opportunity, and competitor and target customer analysis with guidance to inform future value propositions.
-Assist in managing brand and product development with global management to ensure local needs are optimized.
-Ensure enforcement of brand standards in all aspects of brand communication and packaging to maintain consistency.
-Monitoring brand plans and measures to be on track.
-Manage the production of marketing communication plans and promotional materials in line with brand guidelines to achieve intended message to targeted audience including writing, briefing and directing designers and copywriters.
-Promote adherence to brand guidelines; develop Business Support Materials (BSM) and retailing tools to support ABOs in retailing.
-Track budget to ensure the company obtains the best value from marketing spending and to ensure brand promotions and projects are within budget.
-Participate and/or co-develop financing plan to address affordability and increase market penetration.
-Coordinate with Supply Chain Planning team to ensure sufficient stock level for monthly sales including promotions and prepare promotion forecast plan (PPF) to Global forecasting team.
-Keep abreast of new and emerging marketing techniques and new channels / platforms.
-Work with various stakeholders to gather input/feedback which can be used to review, enhance financing plan to address affordability.
-Tracking and providing feedback to global management on area of product quality
-Maintain relationship within department, inter-department, ABOs and customers to obtain support from all parties to ensure smooth implementation of brand strategies.
-Attending and providing support to ABO\xe2\x80\x99s business needs
-Responsible for brand reports (weekly & monthly report), proposals, post evaluation analysis and ensure all reports are submitted on time
-Responsible to raise JIRA, PPIS, PPF and IR whenever is required.
-Providing support in Hybris or system related testing whenever is required.

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