Brand Executive / Senior Brand Executive

Petaling Jaya, Selangor, Malaysia

Job Description


  • Proven experience as a Brand and Marketing Executive or in a similar role, preferably in the consumer goods industry..
  • Bachelor\'s degree in Marketing, Business, or a related field.
  • Strong understanding of branding principles, strategies, and best practices.
  • Proficiency in digital marketing platforms, including social media, email marketing, and content management systems.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative mindset with a keen eye for design and aesthetics.
  • Strong analytical skills with the ability to interpret data and generate insights.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Passion for sustainability and promoting eco-friendly products.
  • Familiarity with the latest marketing trends, tools, and technologies.
Responsibilities
  • Support and implement full-year brand plans from planning to execution to increase brand awareness, create consumer value, and drive brand affinity among consumers.
  • Implement marketing plans on ATL and BTL; collaborate with commercial team to align with brand vision, strategy, and business objectives; manage BTL quantities, outlet allocations, and pipeline management with Sales.
  • Develop Strategies and Brand plans for products across 6Ps aligning with business vision and objectives.
  • Review and analyze brand and campaign performances against goals and provide recommendations to meet said goals.
  • Align with stakeholders on marketing activations and plans.
  • Support in development of Full Marketing Mix (Media Planning, Go-To-Market Strategy, POSM Developments, Packaging Design Developments, In-Store Activation).
  • Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify opportunities for portfolio.
  • Collaborate with cross functional teams and external business partners to ensure timely and efficient execution of plans.
  • Assist marketing efforts.
Benefits
  • Free Eco Lunch Meal
  • Medical & Dental Benefits
  • Birthday Voucher & Leave
  • Work Life Balance
  • Training Provided
  • Sustainable Business Practices
  • Dynamic and Flexible Working Environment
  • Annual Leave and Public Holiday (Selangor) observed
  • and many more\xe2\x80\xa6

Ricebowl

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Job Detail

  • Job Id
    JD981435
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned