Creating differentiation of milk product market from mainstream milk market
Developing market potential for Malaysia and international markets.
Understand consumer need and business potential for any new products through market research, consumers, customers and competitor insight and analytics.
Analyse the consumers insights by markets on suitable channel and pricing
Creating and co-creating brands with Brand Team
Designing communication process with brand
Craft Milk Demand Roadmap considering volume growth projection for existing and new business
Designing route to market strategy with relevant teams and potentially building RTM execution team
Collaborate with relevant team on product launches
Establish and maintain an effective and solid financial infrastructure which expedites commercial decisions, protects resources and promotes self-governance.
Provide value added analysis to Commercial teams for pricing decisions, brand investments, trade spending and asset investments e.g. the selling price, margin and channel strategy
Establish and maintain a financial model to compute scenarios to support decision making
Lead in the preparation of ABP & monthly estimates. Bridge differences between targets set by Corporate and projections derived by Commercial team.Steward in following team to provide value-added information for decision making and effective investment: