Job Description

Primary Responsibilites:
To develop, manage, execute and optimize customer journey from acquisition to repeat purchase via

• Identifying opportunities in the market via new commercial partnerships with existing and emerging channels and platforms.
• Crafting partnership and marketing strategies to capture new or potential market segment based on the company\xe2\x80\x99s business objectives
• Strategize, implement and evaluate the effectiveness of channel partnership strategies, campaigns, and tactics. Identify areas for improvement, conduct A/B testing, and implement optimization strategies to achieve better results with our external platform partners.
• Identify and establish partnerships with acquisition channel platform partners in the SEA region to expand our user base.
• Maintain and enhance relationships with existing partners to ensure ongoing collaboration and success.

Secondary Responsibilites

Collaborative Marketing Planning:

• Develop and execute comprehensive marketing plans in collaboration with channel partners to achieve set KPIs.
• Identify and leverage synergies with partners to create collaborated campaigns, promotions, and events that enhance brand visibility and attract new customers.

Performance Analysis:

• Regularly monitor and analyze the performance of partnership initiatives, assessing their impact on user acquisition, conversion rates, and revenue growth.
• Use data and insights to optimize ongoing partnership strategies and tactics.

Budget Management:

• Manage channel partnership marketing budgets effectively, ensuring that resources are allocated to yield the highest return on investment.
• Keep accurate records of expenses and report on the financial performance of partnerships.

Communication and Reporting:

• Keep partners informed about upcoming campaigns and initiatives, as well as important updates related to the partnership.
• Provide regular reports and updates to the Senior Partnership Manager and the executive team on partnership performance and results.

Market Research:

• Stay updated on industry trends, competitor activities, and emerging channel partnership opportunities in the SEA region.
• Use market insights to proactively identify potential partners and collaboration opportunities.

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-zus-coffee-job-chanel-partnership-manager]
; Requirements: -

• Diploma or a bachelor\xe2\x80\x99s degree in marketing / marketing communications / PR / psychology / advertising
• Proven experience in channel partnership management, business development, or related roles, particularly in the SEA region.
• Work experience in food delivery services / platforms is a bonus.
• Strong understanding of partnership marketing, performance metrics, and analytics.
• Exceptional interpersonal and negotiation skills.
• Effective project management and organizational abilities.
• Proficiency in data analysis and reporting tools.
• Excellent written and verbal communication skills.
• Passion for the coffee and hospitality industry is a plus.