Job Description

Objectives of the Position * Marketing lead for the AP Malaysia, in-line with the region; to development and implementation country marketing strategy to achieve profitable growth targets.

• To position BASF\'s Crop Protection business as a trusted and respected leading player in the Malaysia crop protection industry with a clear focus on adding value to channel partners and customers.
• To lead, develop and form a strong team as a basis for long-term success and ensure appropriate deployment of resources Focusing on the correct segments and portfolio to implement the strategy with close coordination with sales, development, and technical services, regulatory, supply chain and controlling.

Main Tasks

• Drive & deliver Agricultural Solutions Marketing Plan in Malaysia

• Leverage fully available data (external & internal sources) to analyse trends, generate insights & Identify new business opportunities for BASF products, therefore provide marketing concepts and ideas to key customers to drive deeper collaboration, and increased sales
• Develop mid-term (5 years) country marketing strategy for key brands in focus crops for AP business in Malaysia in line with company and regional strategy
• Develop brand plans in focus crops in close coordination with Regulatory, Development, Technical and Sales to deliver the budget and ensure implementation.
• Prepare the Marketing budget and oversee the expenditure in the allocated area to ensure demand creation and maximization of gross profit, including pricing strategy and effectively managing ASP expense allocation.
• Lead the update of the 10-year market and sales forecast in AMIGA, RAC and provide the appropriate market information including competitor and customers trends.
• Lead new product launch process with support of supply chain, sales, product development, technical services, and registration team

B. Fully support the country sales team on market & customer-specific marketing needs to deliver business objectives

• Coordinate with Commercial Excellence to support sales team on professional selling skill.
• Facilitate and optimize demand planning/forecasting with supply chain and sales.

C. People and function management:

• Foster a high-performance culture guided by a strong vision to Create Legacy Together that focuses on Key Focus Brands, channel partners and farmers
• Build, organize and develop a strong, ambitious, and self-sustaining team in line with business strategy
• Plan and control the function structure and manpower requirements, headcount, and budget, establish development measures and appraise the performance of the team.
• Train and coach the direct reports and develop the succession planning.

Minimum Education and Qualification Required for the Position

• Education: University degree or above with major in Agricultural Studies and MBA
• Working Experience: Minimum 5-7 years of related work experience,
• Technical & Professional Knowledge: High proficiency in spoken and written English; Excellent skills in Excel and PowerPoint. Strong analytical skills

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If you suspect recruitment fraud and BASF is mentioned, first get in touch with at BASF.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That\'s what we call you@BASF. Click here to learn more.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That\'s what we call you@BASF. Click here to learn more.Working at BASF: We connect to create chemistryWe are proud of strong history of innovation, which has helped make us who we are today \xe2\x80\x93 the world\'s leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.About BASFFind out what BASF has to offer as an employer and why you should join our team.Your applicationHere you find anything you need to know about your application and the application process.Contact usYou have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.Please note that we do not return paper applications including folders. Please submit copies only and no original documents.For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams\xe2\x80\x99 performance.Join the team and connect with more than 117,000 other minds.Petaling Jaya, MYBASF (Malaysia) Sdn. Bhd.Marketing & SalesPermanent108622ATS_WCMS_WEBFORM

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