Digital Marketing (paid Media) Specialist

Petaling Jaya, Malaysia

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Role Description & Responsibilities

Develop ad strategies and execute campaigns from conception to launch
Responsible for the day-to-day management of B2B paid digital campaigns which can include paid search, display and social advertising strategies
Conduct in-depth keyword and website research, ad grouping and audience targeting
Work cross-departmentally to align campaign strategies and goals for the respective geos
Provide ongoing actionable insights into campaign performance to relevant stakeholders
Analyze and prepare in-depth post campaign reports

At least 1 - 3 years hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, and/or LinkedIn.
Possess relevant experience in digital marketing, lead generation, and marketing communications, preferably in a B2B environment
Strong command of functional aspects of marketing and marketing trends
Ability to tie marketing programs to ROI metrics

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