Job Description

POSITION GENERAL SUMMARY

The role primary responsibilities is to coordinate and execute various marketing initiatives including shopping campaigns, events and relevant projects, ensuring effective implementation of strategies to increase traffic and encourage spending, build on community relations and obtain positive press coverage.

ESSENTIAL POSITION FUNCTIONS

Event/Campaign Management

• Planning & timely execution of various communications initiatives, events and projects, ensuring effective implementation of strategies to increase share of voice, build on community relations, obtain positive press coverage, and generate additional income.
• To execute the utilization of the A&P Fund through approved marketing events and activities, monitoring its effective use in meeting the agreed objectives and KPIs.
• Producing detailed proposals for events (e.g. briefs, timelines, venues, suppliers, legal obligations, staffing, and budgets).
• Source for quotations/tenderers, make comparisons, and propose a suitable recommendation in line with the marketing budget for MM/SM/GM/SGM approval.
• Coordinating venue management, caterers, agencies, contractors, and equipment hire.
• Planning event layouts and the entertainment program, scheduling workshops and demonstrations/activities.
• Coordinating and liaising with suppliers for the approval of work permits, safety briefing, PE endorsement insurance coverage (public liability, workmen compensation, contractor all risk).
• Liaising with agencies and designers to create a brand for the event and organizing the production of collaterals and communications items.
• Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).

Retailers Support

• Responsible for liaising with other units to gather information on pre-outlet and opening announcements and distributing the information to SE Marcomm and SE A&P for uploading to each digital/social media platform (working closely with BDS, Fit Out and retailers to gather the information)
• Responsible to liaise and gather retailer\'s promo updates for communications, distributing the information to SE Marcomm and SE A&P for uploading to each digital/social media platform.

Digital Media

• Duties include upload content (uploading and removing new/old outlet details including promotions & commercials campaigns) on digital platforms.

Key Challenges

• Managing the procurement turnaround time and process
• Managing the work quality and timeliness of agency and vendor deliverables
• Getting the support and buy in from internal and external stakeholders towards the planned activities
• Securing budget and management approval on the planned activities whilst ensuring ROI

Skills

• Strong understanding of customer and market dynamics and requirements
• Ability to generate new and creative idea for events, promotions and campaigns.
• Strong organizational skills, good time management, and interpersonal skills, highly discipline with team-player mentality and attitude.
• Pleasant and friendly disposition, good project management, negotiation and creative-solving skills. Possess initiative and ability to think independently.

Relevant Industries

External

• Degree holder with minimum CGPA 3.0 and minimum 1 year in advertising, marketing, event management. Experience in travel retail/retail/shopping mall is an added advantage

Education

External

• Bachelor\'s Degree in Marketing/Advertising/Mass Communications/Business Management/Business Admin or equivalent

Additional Information

Open for Malaysian citizens only.
Please be reminded that only online applications will be entertained.
Applications should reach us no later than 27 September 2023.
Only shortlisted candidates will be notified.

Malaysia Airports