Executive, Marketing Management
Malaysia, Malaysia
Job Description
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Location: Malaysia, MY
Phnom Penh, KH
Job Summary
- Identify Ethical Marketing landscape and develop Ethical marketing activity
- Work closely with Ethical sales team for execution plan, budget planning and tracking
- Work with marketing brand team for HCPs communication plan and HCPs materials
- Develop and implement training program to support all roles to achieve company goals
General Responsibilities
- Identify Ethical marketing landscape and competitive landscape
- Develop Ethical marketing strategy, campaign to support business growth and align with brand strategy and brand positioning
- Lead launch readiness program for NPI (pre-launch and post launch plan) to ensure the successful launch of new products in Ethical channel
- Work with brand team for HCPs communication plan, material developments, product presentation, and roll out to Ethical team
- Work with Ethical Sales Manager to identify skills development needs, and provide training and assessment ie. Product knowledge training, regular product knowledge test (Abbott Sumtotal Program), Consultative selling skills training and in-field with Ethical sales team for further development
- Initiate plan, develop presentation, design and ensure approval for all promotional materials, gimmicks, scientific studies, etc. and train medical representatives.
- Lead engagement plan with local medical association, Organize activities to ensure that all planned activities will be conducted, as medical meetings, e.g. symposium, booth exhibitions, Doctor Presentation Programs, Midwife Presentation Program, Pharmacy Presentation program, Press Release activities to promote the product and create product acceptance/awareness (Event arrangement & management) and work closely to intergrade CME program by conjunction with Cambodia Medical Association and hospital workshop.
- Collaborate with the brand management team to develop marketing strategies and activities based on clients\' business strategy and objectives to achieve annual sales targets.
- Other\xe2\x80\x99s task assigned by superiors.
Functional Skills and Knowledge
- Demonstrate strong understanding of clients\' industry/business/products
- Demonstrate strong client management and communication skills with ability of solving problems.
- Strong analytical background and knowledge of statistical analysis methods and transforming to strategy
- Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions
- Demonstrate fluency in English, both written and spoken
- Well communication and collaborating with all stakeholders (Colleagues, Customers, Pears\xe2\x80\xa6)
- Demonstrate proficiencies in office productivity tools (e.g., Excel, Word, and PowerPoint) and reporting
Education
- Bachelor\xe2\x80\x99s degree in Medical Background or
- Bachelor\xe2\x80\x99s degree in Pharmacy, Marketing, Business Administration, or related discipline
Work Experience
- Minimum 1 years\xe2\x80\x99 experience in a similar role
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Job Detail
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Job IdJD915468
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMalaysia, Malaysia
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EducationNot mentioned