JOB PURPOSE
The Executive, Student Engagement and Leadership (Public Relations and Communications) is responsible for assisting Student Development in planning, organising, coordinating, and implementing strategic communications through activities and initiatives that raises the prominence and visibility of Student Development and its sub-departments, increases students participation in key strategic programmes and activities, achieving strong social media presence and participation in alignment to department\'s strategic priorities, and developing a strong culture of students participation in co-curricular activities especially the SHINE Award Programme.
He / She will be actively creating and capturing meaningful activities, events, success, achievement, and milestones that would significantly promote Student Development and its products/services to internal and external stakeholders through all official communication channels. There should be an adequate supply and timely communication of all activities, initiatives, and a compilation of post releases with video/images pertaining to these initiatives in a media bank/ folder that is easily accessible to all.
He / She will also be spearheading the designing of collaterals and items for the purpose of raising awareness and visibility. Materials developed will be used to anchor the promotional and advertising to students and other intended audience.
Marketing, advertising and promotional campaigns, initiatives and activities should be regularly developed in alignment to the core offerings of Student Development for the purpose of engaging and soliciting student\'s participation. This includes social media engagements and other necessary medium which connects to the stakeholders better.
He / She must produce an analysis of the communication plans and strategies carried out monthly, provide key findings, and make recommendations to enhance the existing strategies in place.
He / She will also be key Advisor to Clubs and Societies especially Media, Arts and Communications related Clubs and Societies.
KEY RESULT AREAS / RESPONSIBILITIES
Strategise, create and implement campaign, outreaches, and marketing plan for key Student Development Function & Services
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