Job Description

Company Description Perdana University is one of the leading institutions in Malaysia, providing high-quality education in medicine, business, data science, occupational therapy, liberal arts, science and technology. Role Description This is a contract role for a General Manager, Sales and Marketing, to lead the sales and marketing team. The General Manager will be responsible for the day-to-day management of the team and will ensure customer satisfaction, creating, and implementing sales strategies. The role is located on-site at Perdana University in Kuala Lumpur. Job Responsibilities A. Marketing and Public Relations Create, implement and measure the success of a comprehensive marketing, communications and public relations program that will enhance Perdana University\'s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all marketing, communications and public relations activities and materials including publications, media relations, student recruitment and so forth. Ensure articulation of the University\'s desired image and position, and assure consistent communication of image and position throughout the University. Be responsible for editorial direction, design, production and distribution of all University publication. Coordinate media interest in the University and ensure regular contact with target media and appropriate response to media requests. Coordinate the appearance of all University print and electronic materials such as letterhead, use of logo, brochures, etc. Ensure that the University regularly conducts relevant market research, coordinate and oversee this activity. Lead projects as assigned, such as cause-related marketing and special events. B. Planning and Budgeting Be responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Senior Management on a regular basis. Develop short- and long-term plans and budgets for the marketing /communications / public relations program and its activities, monitor progress, assure adherence and evaluate performance. Recommend short- and long-term organisational goals and objectives to the Senior Management. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing /communications /public relations function. Be kept informed of developments in the fields of marketing, communications and public relations, educational management and governance, and the specific business of the University and use this information to help the University operate with initiative and innovation. C. Organizational Strategy Close coordination with schools and departments on implementation of marketing plans and road maps. Work with relevant stakeholders to develop and maintain a strategic perspective based on the market and its needs and satisfaction in organisational direction, program and services, and decision-making. Help ensure that the University\'s philosophy, mission and vision are pertinent and practised throughout the institution. Help formulate and administer policies to ensure the integrity of the University. Act as an internal consultant to bring attention and solutions to institutional priorities. D. Talent Management Recruit, train, appraise, supervise, support, develop, promote and guide personnel in the Marketing and Corporate Communications Department Ensure effective management within the marketing, communications and public relations function, with provision for succession. Design, support and oversee cross-functional teams throughout the University. Qualifications General Management, Sales and Team Management Skills Customer Service and Customer Satisfaction Skills Strong analytical and problem-solving skills Excellent communication and interpersonal skills At least 5 years of experience in sales and marketing management Bachelor\'s or Master\'s Degree in Sales, Marketing, Business Administration or related field Experience in the education industry is strongly preferred.

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