Job Description

About Zeal GroupZeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe \xf0\x9f\x8c\x8eOur offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus \xf0\x9f\x9a\x80We are a product and people focused company who are passionate about growth, innovative technology, and collaboration \xf0\x9f\x99\x8c\xf0\x9f\x8f\xbcWe are seeking a dynamic and strategic Brand Campaign Manager to oversee the development, execution, and optimization of marketing campaigns that enhance the visibility and strength of our brand. The ideal candidate will have experience in brand management, campaign execution across digital and traditional channels, and a deep understanding of consumer behavior. They will collaborate with cross-functional teams to ensure that all campaigns align with brand standards, drive engagement, and meet business objectives.Requirements

• Lead the creation of innovative and effective brand campaigns that resonate with the target audience.

• Develop strategic campaign plans, including timelines, messaging frameworks, and channel strategies.

• Ensure campaigns are aligned with broader brand and business objectives.

• Manage end-to-end execution of marketing campaigns across digital, social media, email, print, and other channels.

• Coordinate with creative teams (designers, copywriters) to ensure timely delivery of high-quality content.

• Work closely with media partners to plan and optimize paid media campaigns.

• Develop and manage campaign budgets, ensuring maximum ROI.

• Monitor campaign spending against budget and make adjustments as necessary.

• Track and measure campaign performance using KPIs such as engagement, reach, conversion, and ROI.

• Provide detailed post-campaign analysis and recommendations for future improvements.

• Use data-driven insights to optimize ongoing campaigns and inform future strategies.

• Collaborate with internal stakeholders, including sales, product, and customer service teams, to ensure brand consistency and effective messaging.

• Liaise with external vendors, agencies, and partners for media buying, creative production, and PR initiatives.

• Ensure all campaigns adhere to brand guidelines, maintaining a consistent tone and visual identity across all channels.

• Maintain a deep understanding of regulatory requirements and industry standards to ensure compliance in all marketing activities.

• Stay up-to-date with the latest market trends, consumer insights, and competitor activities.

• Utilize market research and consumer data to inform campaign strategies and improve brand positioning.

• Education: Bachelor\xe2\x80\x99s degree in Marketing, Communications, Business, or a related field. A Master\xe2\x80\x99s degree is a plus.

• Experience: 5+ years of experience in brand management, marketing campaigns, or advertising.

• Proven track record of executing successful brand campaigns across multiple channels.

• Strong project management skills and the ability to manage multiple campaigns simultaneously.

• Excellent communication and presentation skills.

• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media platforms, CRM systems).

• Ability to work collaboratively in a fast-paced environment.

• MUST be able to communicate in a high level of English (including reading, writing and speaking)

• Strong attention to detail and creative problem-solving skills.

• Ability to think strategically and execute tactically.

• Experience in both digital and traditional marketing channels.

• Familiarity with brand compliance and governance processes.

Zeal Group