Head Of Brand Activation

Malaysia, Malaysia

Job Description


Are you ready to get ahead in your career We want to empower you turn your ambitions into achievements. We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. To realise our vision to become Malaysia\'s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities. Why does this job exist and why is it critical Lead, strategise, ideate, and oversee exciting and effective activation experiences including Consumer and Brand events Enterprise thought leadership events Corporate and media events to engage, increase brand awareness and affinity generate earned media value to achieve the set objectives. Proactively study the market, generate insights and identify potential partners to work with and run collaborations with for brand activations to meet the agreed objectives and KPIs for the targeted products and segments. To proactively engage with Product, Marcomms, Corporate, Enterprise, Employee Engagement, Regional and Sales & Services teams to plan and maintain a rolling 3+3 brand activation calendar. To be the main point of contact for the Regions (Central, Northern, Southern, East Coast and East Malaysia) on brand and marketing support, and consistently engage with the rest of Sales and Services team and other relevant parties to ensure consistent alignment across all channels of communications. To be the main lead in all press conferences, product launches and brand activations, and work with Product, Marcomm and Corporate Affairs teams to develop the messaging for the events and ensure that all parties are aligned accordingly. To oversee and inspire all Event Organizers and agencies to execute effective and good quality experiences within the stipulated timelines and budget manage vendor performance evaluations and generate closure reports after each event. To track and be accountable for the costings & the success of the events, which are measured from feedback in closure reports, final costings, and publicity PR value from media output/ post mortem reports. To develop and adhere to the Brand Activation & Regions Standard Operating Procedures, guidelines, and processes to ensure consistent quality across all events. To continuously improve the ways of working with our vendors and manage the costs of events. To manage the pitching exercise to select and appoint suitable Event Organizers on a bi-annual basis, organize quarterly reviews and manage their performances. To identify and assess suitable partnership / sponsorship opportunities to enhance Maxis\' branding. What\'s next Once you\'ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process. Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account. Maxis values diverse voices & people. We hire and reward our employees based on capability & performance - regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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Job Detail

  • Job Id
    JD907624
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Malaysia, Malaysia
  • Education
    Not mentioned