Head Of Marketing (fmcg)

Petaling Jaya, Selangor, Malaysia

Job Description

In this business critical role, you will be responsible for defining the broad business development strategy, delivering the highest service quality alongside several top management executives. You will also take the lead in providing direction to all strategic and planning marketing activities.
Job Responsibilities:
Build five-year brand strategy for each country based on company priorities, consumer insights and commercial market knowledge
Develop the annual budget and business plan to achieve market share targets, sales growth, margin goals, and investment priorities
Be analytical and fact based to drive the commercial organisation by acting upon market trends, competitive activities, opportunities across the 5Ps and REs, investments and ROI
Periodically review the annual plan for the category and adapt as necessary to achieve the goals
Lead weekly commercial team meetings to monitor progress against key initiatives
Provide input to regional new product innovation plan and supplement with local innovation where needed
Oversee the go-to-market for new products from supply planning through demand generation in conjunction with cross-functional partners
Have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Job Requirements:
Degree in marketing, business studies or equivalent
Minimum of 10 years of branding management experience in an FMCG company
Creative, displays a high level of enthusiasm and initiative, results/achievement-oriented
Resourceful team player with good interpersonal skills and able to interact with people at all levels
Strong leadership, aggressive with the ability to work under pressure.

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Job Detail

  • Job Id
    JD864030
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    20000 per year
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned