Key Account Manager

Melaka, Malaysia

Job Description

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Location: Melaka, Malaysia
Company: Nestl\xc3\xa9 Malaysia (Sales Division)
Full-time
Bachelor\xe2\x80\x99s Degree
5+ years of experience


Position Summary
To lead, develop and coach Sales Reps to effectively execute field sales & key account activities to drive sustainable growth and enhance market share by continuously increasing Winning Stores through WIES in the assigned territories (multiple LTPs)


A day in the life of a Trade Marketing Executive


Accountable & responsible for the team\'s thruput sales performance by category for the assigned outlets
  • Set timely and reflective sales targets for respective KASRs
  • Effective utilization of the ICD funds (allocation breakdown & monitor utilization).

Outlet universe coverage
  • Develop the journey plan for respective KASRs to ensure 100% coverage
  • Review & update Journey Plan of respective KASRs on a quarterly basis
  • Jointly responsible for customer database maintenance with respective KASRs

Product Distribution & WIES Standards
  • Ensure all KASRs in team are in full compliance of channel must-have-list
  • Ensure all KASRs in team adhere to WIES guidelines
  • Ensure all KASRs in team maximize usage of POS materials and replace old ones with new ones
  • Ensure all KASRs in team conduct timely and effective listing of new products

Winning with Customers (Being the respected supplier)
  • Recruit Perfect Store
  • Conduct Quarterly Business Review

Market Hygiene
  • Ensure all KASRs in team practice FEFO in outlets to ensure products are fresh/clean for sales.
  • Monthly audit & proper disposal of old POSM at LTPs

Ensure implementation & maintenance of sales initiatives at customer level.
  • Perform monthly audit on KMA, promotional activities & in-store activation
  • Monthly review of Retailer Engagement Program (REP)
  • Perform monthly audit on Long Term Space Buy (LTSB) contract

Training & Coaching
  • Assist RSM in conducting ICE & WIES training at the region
  • Conduct ICE & WIES coaching for respective KASRs & merchandisers
  • Assist RSM to conduct regional training needs analysis (TNA) at least once a year
  • Assist RSM to conduct refresher of key policies (eg Ullage, WHO Code, CARE) on quarterly basis
  • Assist RSM to conduct onboarding program for new recruits



What will make you successful
  • Minimum Diploma in any related discipline, (SPM qualification for KAEs with min 5 years\xe2\x80\x99 experience).
  • 3 years in marketing or sales, and over this period has successfully delivered on KPIs.
  • Good record of success in a customer (not limited to Key Accounts) facing role.
  • Demonstrated ability to lead & manage merchandisers & KASRs
  • Good understanding of channel & category, preferably within FMCG industry
  • Experience in managing Field Sales teams
  • Valid car driving license & own car & Familiar with territorial coverage
  • Experience in distributor management preferred



We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

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Job Detail

  • Job Id
    JD914675
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Melaka, Malaysia
  • Education
    Not mentioned