Job Description

Ob Description As a Marketing Executive, focus on building and maintaining strong relationships with your audience, while also increasing brand awareness and boosting sales for the company or brand. CAMPAIGN PRODUCTION Drive traffic and sales through effective local store marketing initiatives, including but not limited to print, digital, direct mail, social media, in-store events, and grassroots marketing Product marketing - plan and execute new product launches, value proposition development for \'focus funds\' - developing compelling communications and delivering these through the marketing mix (events, emails, client communications, collateral, digital, PR ) SOCIAL MEDIA Research, planning, designing, coordinating, and executing social media marketing materials/projects to drive traffic and raise awareness. Conduct online research to stay updated on social media advertising and marketing trends. Track social media coverages, come up with comments for review projects, and coordinate with micro-KOLs when required Analyze ads performance of ongoing and past projects and provide insights for future campaigns. Generate and analyze social media/performance reports, and collaborate with various department team members. Develop content strategy and work with stakeholders Proactively manage the community and drive engagement on TikTok. Drive TikTok official account followers and engagement/conversion, and support social commerce live streaming. Develop engaging and innovative content for all channels, collaborate with campaign managers and internal stakeholders, and recruit and engage with KOLs/influencers. Analyze user behavior and channel preferences and provide metrics analysis and strategies. Manage social media channels including planning, creation, and daily management of content and campaigns. Familiar with E-comm platforms and continuously identify and implement improvement opportunities for social media strategy and execution process. DIGITAL MARKETING Support Manager & Work With Agency To Plan and deliver effective cross-platform online marketing campaigns using digital & social media marketing, kiosks, coupon marketing & email marketing to optimize traffic & ROI Create ad copy, email, social media content and other lead gen/event marketing campaigns Plan, execute and monitor the brand\'s social media presence on various platforms (Instagram, Twitter, Facebook, etc.) Utilise analytics to identify success/failure of campaigns and performance trends. Plan, execute and measure experiments and conversion tests to improve campaign performance. Evaluating emerging technologies and providing recommendations for adoption where appropriate. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-fashionvalet-job-lilit-brand-marketing-executive] Responsibilities Include But Are Not Limited To Has 1 - 2 years of talent/artist/influencer/celebrity management experience Keen understanding of the digital media landscape. Strong understanding of Instagram, TikTok and other social media platforms Comfortable with delving into data to find insights to present to team Excellent written, interpersonal & communication skills, comfortable with talking to local & international stakeholders Ability to manage multiple stakeholders and work independently with cross-functional teams. Sound knowledge of retail fashion marketing. Unmatched supervision, research, and troubleshooting skills. Exceptional consulting and quality assurance abilities.

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