Job Description

About Klook Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even whe About Klook Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn't this exciting! It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - P ush boundaries, A sk for and give feedback, T ake ownership, and H elp each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution What you'll do: Keep abreast with the changing trends, preference and buying behavior of the Malaysia market in the lifestyle, travel, culture space (including the Malay segment) Manage the implementation and execution of integrated marketing and communications plans across multiple channels and functions (social media, performance marketing, partnerships & affiliates, branding & PR) for the target market Own and create marketing plans for content, social media, brand and working with agencies for PR related initiatives. Experience to define the optimal marketing communication mix within your portfolio drive new traffic uplift and user growth via innovation manage the marketing communication budget implement and execute brand, PR, social and content marketing campaigns analyze and report on performance aiming for continuous optimization Provide and execute content plans to the campaign and design team to support the overall campaign go to market plan to meet marketing objectives Analyze, report and optimize blog, social, communication marketing channel effectiveness to understand and improve key metrics for customer engagement, draw quality traffic and user acquisition Collaborate with cross-functional teams to deliver high impact for local and central projects when necessary Always ensure marketing plans are innovative, build brand equity and awareness, and are cost effective Ensure compliance of all communications and materials such as media content, guidelines, templates, press releases, etc. What you'll need: 5 years in doing communications and content marketing in a fast-paced, dynamic environment for e-commerce, online and/or consumer marketing in which at least 2 year in team managerial role Excellent knowledge of the Malaysia market, deep understanding of consumer insights (including the Malay segment) Ability to work at both strategic and tactical levels, and you're not afraid to dive into details and execute Able to use data to develop and measure marketing initiatives Experience in creating content, social media, brand and PR comms management within the lifestyle, travel, culture space is preferred Strong content strategy and development skills: able to piece together disparate or siloed marketing campaigns or material into one overarching coherent story Exceptional writing, proofreading and editing skills in English is a MUST. Good command of Bahasa Malaysia in verbal and written communication. Mandarin is a plus Proficiency with identifying proactive opportunities to pitch media stories based on industry or consumer trends Experience in planning and project manage on-ground events or offline activations, coordinating project with event agency What you'll get: An awesome team of international colleagues A rare chance to build a global travel and leisure brand with a loooong runway of opportunities ahead An environment that values and supports your growth Ownership of projects with real impact No boredom! Every day is a new exciting challenge Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ('Agency'). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.