Job Description

Company DescriptionLife at GrabAt Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.Get to know the Role:Plan, coordinate, and execute marketing campaigns that are aligned with company-wide objectives, as well as budget management and target tracking.You will be leading the marketing efforts for GrabFood nationwide, and will have to work closely with business stakeholders for alignment.To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics.As the Marketing team is responsible for driving multiple Grab services in Malaysia, the ideal candidate should possess the ability to adapt quickly in an ever-changing landscape and be ready to move with the needs of the business.The day-to-day activities:80% Marketing Communications and Go-to-Market Campaign Lead

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimize in between campaign activities.
• Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
• Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events\xe2\x80\x8b,\xe2\x80\x8b etc. for Grab.

10% Lead Marketing Strategy

• Drive expansion of GrabFood nationwide.
• Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.

10% Curate Marketing Insights

• Work with our marketing analytics and consumer research teams to analyze insights into how consumers are using our platform and translate these into innovative campaigns.

Qualifications

• E-commerce and/or F&B marketing background preferred
• Commercial acumen - ability to develop strategy based on strong understanding of key business needs.
• Problem solving mindset - anticipate challenges and proactively propose solutions.
• Team / project management - effective management of people and resources. Ability to cascade clarity around priorities and targets.
• Familiar with the entire marketing mix - you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns etc.)
• Excellent knowledge of the Malaysia market, deep understanding of consumer insights and media landscape.
• Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
• Resourceful and creative: Knack for identifying great creative marketing. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
• Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
• Proficiency in MS Excel and Powerpoint. Familiar with remote working/collaboration tools such as Google Docs, Zoom & Slack.
• Years of experience: 2-5 years

Additional InformationOur CommitmentWe recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.

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