Job Description

Company DescriptionAbout Grab and Our WorkplaceGrab is Southeast Asia\'s leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we\'ve got your back with everything. Guided by The Grab Way and our four core values of Heart, Hunger, Honour, and Humility, our mission is to drive Southeast Asia forward by creating economic empowerment for everyone.Get to know our Team:Grab is more than a leading ride-hailing and mobile payments platform in Southeast Asia. We leverage data and technology to enhance transportation, payments, and financial services across a region of 620 million people. Collaborating with governments, drivers, passengers, merchants, and communities, we tackle critical challenges in Southeast Asia.Our team leads consumer-driven marketing for Grab services in Malaysia, including GrabPay, GrabFood, GrabMart, and new additions like GrabFood Dine Out. If you share our vision of advancing Southeast Asia, apply to join us today.Get to know the Role:You will plan, coordinate, and execute marketing campaigns aligned with company objectives, manage budgets, and track targets. Leading the marketing efforts for GrabFood, you will work closely with business stakeholders to ensure alignment.To succeed, you must be self-motivated, able to perform under pressure, and thrive in a dynamic, fast-paced environment. You should have a solid understanding of end-to-end marketing strategies and be capable of turning complex issues into actionable strategies and detailed tactics.As the Marketing team drives multiple Grab services in Malaysia, you should be adaptable and ready to respond to the evolving needs of the business.Critical Tasks you will perform:70% Marketing Communications and Go-to-Market Campaign Lead

• You will responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
• You will manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
• You will work with internal and external key stakeholders (e.g., PR, Digital Performance, Market Research, Agencies) as well as Business and Operations teams (e.g., Product, Commercial, Legal, Finance, BD) to ensure best-in-class consumer experience with your campaigns.

20% Lead Marketing Strategy

• You will drive business growth across all target segments via acquisition and retention
• initiatives that hit business objectives and build brand loyalty.

10% Curate Marketing Insights

• You will work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into innovative campaigns.
• You will collaborate with various stakeholders (including creative, media and social media agencies) to develop memorable output that inspires consumer confidence and action.

QualificationsWhat Skills You Will Need

• You have at least 2 years of experience in e-commerce and/or F&B marketing.
• You have experience driving user engagement across online and offline platforms.
• You have strong team and project management skills, including resource management.
• You can effectively communicate priorities and targets.
• You are familiar with the full marketing mix and know how to leverage channels for brand activation.
• You are results-oriented, data-driven, and able to turn insights into successful marketing campaigns.
• You are creative, resourceful, and work well with creative teams to deliver impactful work.

Additional InformationLife at GrabWe care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life\'s challenges.

What we stand for at GrabWe are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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