Job Description

Company DescriptionAbout Grab and Our WorkplaceGrab is Southeast Asia\'s leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we\'ve got your back with everything. Guided by The Grab Way and our four core values of Heart, Hunger, Honour, and Humility, our mission is to drive Southeast Asia forward by creating economic empowerment for everyone.Get to know our Team:Grab is more than just the leading ride-hailing and mobile payments platform inSoutheast Asia. We use data and technology to improve everything from transportationto payments and financial services across a region of more than 620 million people. Wework with governments, drivers, passengers, merchants, and the community, to solvecritical problems in Southeast Asia.The team is responsible for the consumer-driven marketing efforts of all Grab servicesin Malaysia, including existing services like GrabPay, GrabFood, GrabMart, and neweradditions like GrabFood Dine Out. If you share our vision of driving Southeast Asiaforward, apply to join our team today.Get to know the Role:Plan, coordinate, and execute marketing campaigns that are aligned with company-wideobjectives, as well as budget management and target tracking.You will be leading themarketing efforts for GrabFood, and will have to work closely with businessstakeholders for alignment.To succeed in this role, you need to be a self-motivated individual who can performunder pressure in a dynamic, fast-paced environment. You should have a clearunderstanding of end-to-end marketing strategies, and be able to break down complexissues into executable strategies and detailed tactics.As the Marketing team is responsible for driving multiple Grab services in Malaysia, theideal candidate should possess the ability to adapt quickly in an ever-changinglandscape and be ready to move with the needs of the business.Critical Tasks you will perform:70% Marketing Communications and Go-to-Market Campaign Lead

• You will responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
• You will manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
• You will work with internal and external key stakeholders (e.g., PR, Digital Performance, Market Research, Agencies) as well as Business and Operations teams (e.g., Product, Commercial, Legal, Finance, BD) to ensure best-in-class consumer experience with your campaigns.

20% Lead Marketing Strategy

• You will drive business growth across all target segments via acquisition and retention
• initiatives that hit business objectives and build brand loyalty.

10% Curate Marketing Insights

• You will work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into innovative campaigns.
• You will collaborate with various stakeholders (including creative, media and social media agencies) to develop memorable output that inspires consumer confidence and action.

QualificationsWhat Skills You Will Need

• You have at least 2 years of experience in e-commerce and/or F&B marketing.
• You have experience in driving user engagement across both online and offline platforms.
• You have experience in team and project management, including effective management of people and resources.
• You have the ability to cascade clarity around priorities and targets.
• You are familiar with the entire marketing mix and customer journey, with a good knowledge of how and when to leverage different marketing channels for brand activation. You have a clear understanding of how to plan an end-to-end marketing rollout for new campaigns (e.g., product launches, consumer campaigns, merchant campaigns).
• You are results-oriented and data-driven, able to make data-informed decisions for a marketing plan. You have a proven track record of utilizing data to form innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
• You are resourceful and creative, with a knack for identifying great creative marketing. You work well with creative people, knowing how to brief and manage them to deliver the most impactful creative work.
• You have proficiency in MS Excel and PowerPoint, and are familiar with remote working/collaboration tools such as Google Docs, Zoom, and Slack.

Additional InformationLife at GrabWe care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life\'s challenges.

What we stand for at GrabWe are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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