Marketing Manager (crop)

Selangor, Malaysia

Job Description


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About this Job:

Strengthen Pillar brand thru innovative, effective and excellence campaign programs.

Lead and co-create with team to ensure excellence in campaign development and execution to ensure GTM implementation to support business ambition.

Manage strategic positioning along with tactical responsibilities such as identifying campaign/program message, target market, campaign calendars, contest map, execution plans executing on creative briefs in partnership with others area.

Accountabilities:

  • Work with Commercial Unit team to provide them with strategic sell in tools and content each season.
  • Create effective copy for all websites and other interactive media within agreed-to schedules & create digital content creation and distribution plan. Supports and suggests improvement ad efficiencies to content management system where copy is published.
  • Responsibilities including acting as a liaison with internal department (Market Insight, Digital Lead, Business Development) to ensure that all campaigns are executed in a timely and efficient manner.
  • Monitor campaign effectiveness and product portfolios performance in timely manner. Allocate A&P by Region/Crop effectively & dynamically based on market & competitor situation.
  • Responsible for end-to-end execution of lead generation, cross-selling, and retargeting campaign lead-nurturing program using our Syngenta marketing tools
  • Supervise A&P spending so that they are aligned with business objectives & maximize returns on investment.
  • Provide market insights and proactively provide inputs in the business forums (Marketing Meetings, PLT, TPR, SOP, CMM).
  • Work with Sales Heads and Area Sales Managers to generate channel point of sales material and Implement merchandising and retailer loyalty programs.
  • Supporting development of personal & non-personal promotional materials for end-user and coordinating training coordination and implement for field colleague.
  • Growers\' data base collection - SMS blast and digital communication with Grower console & Cropwise apps.
Qualifications:
  • Bachelor's degree in agriculture and 5 - 7 years of proven track record in in Sales & Marketing preferable
  • Knowledge of Sales and Marketing principles, particularly around campaign management and marketing communications
  • Understanding of Malaysia agriculture and general marketing concepts and methods.
  • 6+years\' work experience in marketing, sales of Agricultural industry or marketing is preferred.
  • Outstanding ability to analyses complex problems and deliver insightful and practical solutions.
  • Strong time-management and organizational skills to pivot quickly and manage multiple projects, deadlines and priorities within a fast pace, high pressure environment in various regions of the CU.
  • Strong ability to understand customer needs, structure, and business drivers.
  • Ability to travel as required and the ability to work variable hours driven by the needs of the business.
  • Strong understanding of computer programs and technical proficiency in social media and MS office (Sharepoint, Word, Excel, Powerpoint, TEAMS & Outlook)
  • A valid driver's license is recommended.
Additional information:
  • Full time/ Permanent
  • Location: Shah Alam, Malaysia
Sub Specialization : Sales;Business Development
Type of Employment : Permanent
Minimum Experience : 5 Years
Work Location : Selangor
Salary Range : OPEN

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Job Detail

  • Job Id
    JD1020975
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned