Marketing Manager (crop)

Selangor, Malaysia

Job Description


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About this Job:

\xe2\x97\x8f Strengthen Pillar brand thru innovative, effective and excellence campaign programs.

\xe2\x97\x8f Lead and co-create with team to ensure excellence in campaign development and execution to ensure GTM implementation to support business ambition.

\xe2\x97\x8f Manage strategic positioning along with tactical responsibilities such as identifying campaign/program message, target market, campaign calendars, contest map, execution plans executing on creative briefs in partnership with others area.

Accountabilities:

  • \xe2\x80\xa2 Work with Commercial Unit team to provide them with strategic sell in tools and content each season.
  • \xe2\x80\xa2 Create effective copy for all websites and other interactive media within agreed-to schedules & create digital content creation and distribution plan. Supports and suggests improvement ad efficiencies to content management system where copy is published.
  • \xe2\x80\xa2 Responsibilities including acting as a liaison with internal department (Market Insight, Digital Lead, Business Development) to ensure that all campaigns are executed in a timely and efficient manner.
  • \xe2\x80\xa2 Monitor campaign effectiveness and product portfolios performance in timely manner. Allocate A&P by Region/Crop effectively & dynamically based on market & competitor situation.
  • \xe2\x80\xa2 Responsible for end-to-end execution of lead generation, cross-selling, and retargeting campaign lead-nurturing program using our Syngenta marketing tools
  • \xe2\x80\xa2 Supervise A&P spending so that they are aligned with business objectives & maximize returns on investment.
  • \xe2\x80\xa2 Provide market insights and proactively provide inputs in the business forums (Marketing Meetings, PLT, TPR, SOP, CMM).
  • \xe2\x80\xa2 Work with Sales Heads and Area Sales Managers to generate channel point of sales material and Implement merchandising and retailer loyalty programs.
  • \xe2\x80\xa2 Supporting development of personal & non-personal promotional materials for end-user and coordinating training coordination and implement for field colleague.
  • \xe2\x80\xa2 Growers\' data base collection - SMS blast and digital communication with Grower console & Cropwise apps.
Qualifications:
  • \xe2\x80\xa2 Bachelor\'s degree in agriculture and 5 - 7 years of proven track record in in Sales & Marketing preferable
  • \xe2\x80\xa2 Knowledge of Sales and Marketing principles, particularly around campaign management and marketing communications
  • \xe2\x80\xa2 Understanding of Malaysia agriculture and general marketing concepts and methods.
  • \xe2\x80\xa2 6+years\' work experience in marketing, sales of Agricultural industry or marketing is preferred.
  • \xe2\x80\xa2 Outstanding ability to analyses complex problems and deliver insightful and practical solutions.
  • \xe2\x80\xa2 Strong time-management and organizational skills to pivot quickly and manage multiple projects, deadlines and priorities within a fast pace, high pressure environment in various regions of the CU.
  • \xe2\x80\xa2 Strong ability to understand customer needs, structure, and business drivers.
  • \xe2\x80\xa2 Ability to travel as required and the ability to work variable hours driven by the needs of the business.
  • \xe2\x80\xa2 Strong understanding of computer programs and technical proficiency in social media and MS office (Sharepoint, Word, Excel, Powerpoint, TEAMS & Outlook)
  • \xe2\x80\xa2 A valid driver\'s license is recommended.
Additional information:
  • \xe2\x80\xa2 Full time/ Permanent
  • \xe2\x80\xa2 Location: Shah Alam, Malaysia
Sub Specialization : Sales;Business Development
Type of Employment : Permanent
Minimum Experience : 5 Years
Work Location : Selangor
Salary Range : OPEN

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Job Detail

  • Job Id
    JD1020975
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned