Job Description

Summary

Drive growth of MAYBELLINE on E-Commerce (Online platforms)

E-Commerce is a key focus area for the organization and for the Division. We aim to increase our business coming from platforms (Shopee, Lazada and TikTok). This role is a conduit between Brand Marketing and the Commercial team (driving sales) and sits within the Brand Marketing Team. Understanding the brand strategy for E-Commerce, developing plans appropriate for the channel and collaborating strongly with the Key Accounts in order to grow ahead of the category on E-Commerce.

Key Responsibilities

• Build overall E-store brand image (managing regular updates SIS, PDP content) working with agency.
• Improve ratings and reviews for the products
• Create online activation plan appropriate for each platform - Business As usual, Campaigns and New product launches
• Drive the right analysis to make recommendation on the right mix/mechanics
• Develop clear traffic and conversion strategy for the online platform - right volume/quality of traffic
• Execute with operational excellence
• Co-ordinate with internal media team & media agency to brief on performance spends (search, livestream & video ads money aligned with Brand marketing)
• Form collaborative partnerships to improve E-Commerce performance (Commercial, Agency, Brand Marketing)

• Bachelor\'s degree (Graduate)
• Prior experience: Min 2-3 years in Ecommerce (Marketplace or TikTok) or in an E-Commerce role in organization (Beauty would be an advantage)
• Good analytical skills
• Strong Result focus
• Collaborative Ability to work in a matrix organization

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