Job Description

• Creative thinker with a good sense for what will resonate with media and content creators; ability and demonstrated background in planning and executing PR initiatives with proven results.
• Proactive, well-organized planner that can work independently to set schedules and manage multiple deadlines at any time.
• Ability to multi-task and thrive in a fast-paced environment.
• Team player with a can-do attitude that thrives on collaboration and contribution.
• Adaptable and solution-oriented in high-stress situations.
• Ability to mentor and train junior staff.
• Critical thinker who can evaluate trends and formulate actionable goals.
• Analytical thinker who can evaluate and provide insightful feedback and reports.
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)
• Versed in content creators, their platforms and audience (YouTube, Twitch, Facebook, TikTok, Instagram, etc.). Previous experience on initiatives and ability to identify new potential content partners preferred.

• Develop, coordinate and manage strategic, creative public relations campaigns and related activities that sustain a specific image for our core Ambassadors (IBs) and cultivate media and content creation support for them.
• Strategize, develop and execute effective communications for Communication channels that cover announcement and post-launch phases for titles as well as ongoing brand visibility.
• Spearhead earned content creator/influencer relations programs and creative initiatives.
• Work cross-functionally with social/community team to coordinate and align on paid content creator/influencer activities.
• Coordinate PR activities with social and marketing teams to ensure alignment with overall brand goals.
• Plan PR roadmaps including schedules and calendars in organized, timely manner. Ensure visibility and status of all activities and results
• Manage press relations including such activities as preparation of news releases and feature articles, and the making of arrangements for interviews between ambassadors and press representatives.
• Writing with strategic and effective messaging in mind, preparing and distributing documents and statements which are to be made public.
• Manage the preparation and presentation of products at shows, displays and exhibits.
• Maintain and expand relationships with a broad range of media, content creators and influencers, including managing contact database.
• Communicate and respond quickly and efficiently to all media and content creator inquiries.
• Collaborate with global departments to ensure both positive and critical feedback is assessed appropriately and made visible if relevant.
• Monitor competitor and broader industry happenings to ensure activities are timely, relevant and adaptable as needed. Recommend and adopt best practices on an ongoing basis.
• Track and evaluate media and content creator coverage, providing regular reports and recommendations on an ongoing basis.
• Liaise with social, marketing, sales, licensing and other teams to provide support for relevant promotions, partner products, etc.
• Take and distribute notes for key meetings as needed.
• Oversight of all community related messaging and conversations for assigned titles.
• Assess, recommend and manage tools and resources to improve team\'s day to day operations.
• Assist other members of the PR team with related tasks across other brand, as needed.
• Indirectly manage and mentor staff, as needed, through training and feedback.

• KWSP
• SOCSO
• High commission schemes.

• Annual Leave
• EPF / SOCSO / PCB
• Annual Bonus
• Allowance Provided
• Company Trip
• Performance Bonus
• Medical and Hospitalisation Leave

Ricebowl