Job Description

We are UMG, the Universal Music Group. We are the world\xe2\x80\x99s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

This is a 3-6 months consultant role.

About the role:

• Develop and execute marketing and promo strategies to create awareness and buzz about our each releases.
• Coordinate and implement promotion campaign for any releases, on ground event, launches, roadtour etc etc
• Build and maintain relationship with journalism, influencer media, radio & TV station and any other media outlet. Handle all dsp material and pitching, work closely with digital team.
• Handling release and pitching for all interview, press release and exclusive content to all media print and portal outlet etc,
• Update our counterpart in Indonesia and Singapore about our release and their asset
• Plan and organize event for our release. Invite media and ensure smooth execution of the events.
• Develop, giving ideas and implement digital marketing strategies to maximize online awareness, presence and engagement for our releases
• Tour support and on ground events \xe2\x80\x93 entourage artist for touring & on ground events, coordinate interview on ground.
• Develop and implement crisis communication plans to address any controversies, negative publicity or sensitive issues involving with our artists or our label. Respond to media inquiries and manage it effectively
• Stay update to the industry trends, audience preference. Explore new marketing opportunities.

Requirements:

• A bachelor\'s degree in public relations, communications, music business, marketing, or a related field is often preferred. Courses or experience specifically related to the music industry can be advantageous.
• Music Industry Knowledge: A strong understanding of the music industry, including trends, genres, artists, and key players, is crucial. Familiarity with music marketing strategies, distribution channels, and digital platforms is beneficial.
• Communication Skills: Excellent written and verbal communication skills are essential for effectively conveying messages, writing press releases, crafting media pitches, and engaging with various stakeholders in the music industry.
• Required to travel and also weekend outstation/ on-ground event, good to have own transportation
• Willing to learn new things and passionate about the work and music

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG\'s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry\'s premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category: Marketing, Streaming & Digital Media

Universal Music