Job Description

Job Title: Regional Marketing Manager
Reporting Line: General Manager Role Overview: To serve as a dynamic leader in the Porcelain Executive Committee to spearhead high-level strategic marketing and communication plans across all markets and various business units to drive overall performance and growth. It is critical for the position to constantly keep abreast of market trends, understand business strategy, develop and execute impactful campaigns. Adept with multi-tasking, this position requires setting comprehensive goals for your team and assimilating information across all departments and its stakeholders so that there is strong internal alignment.
The ability to plan for strategic long-term growth whilst meeting short term targets is critical to the success of this role.
This leader is also expected to be data-driven, analytical and creative with a strong communication skills and command of the English language. This position leads the marketing team in setting comprehensive goals and developing impactful marketing and branding strategies throughout all markets to improve overall performance and growth.
You will be working with the General Manager and the management team to develop new brands and drive regional expansion. Responsibilities & Duties: Overall Marketing

• Setup Marketing goals, systems and processes to achieve Revenue, Recruitment and Retention goals for Spa and Skincare business
• Manage the marketing team and other internal stakeholders to align to the business strategy
• Provide marketing strategies and campaign (including but not limited to creative, pricing and promotions)
• Review and oversee the distribution channel management
• Create annual marketing plan, sales forecasts and budget that is in line with business strategy
• Plan and coordinate marketing campaigns (brand-level, product launch, etc.) for both offline and online channels
• Oversee media buying strategies and manage digital marketing agencies
• Guide the social media team to implement and communicate
• Ensure Porcelain\xe2\x80\x99s brand message is strong and consistent across all channels and marketing touchpoints
• Close collaboration with sales department to develop pricing and promotional strategies to support sales and lead gen effort
• Forecast and plan/review and report on performance of all marketing activities and campaigns and assess against goals and budgets
• Provide Reporting and Analysis including gathering of market intelligence and researches to gain customer insights

Community Building and Brand Management

• Build and nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs
• Develop a month-on-month strategic engagement plan for key media and influencers both on and offline
• Coordinate with internal stakeholders to prepare communication briefs and materials (press release, visuals, decks, etc.) on the product/event/promotion to relevant media
• Monitor media and prepare monthly PR clipping reports including social mentions, blog / video reviews, assessment of impressions / reach and approximate value of earned media

Public Relations and Partnerships

• Nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs
• Nurture a strong network of brand or individual partnerships to amplify brand reputation, enhance customer reach and generate sales

Job Requirements:

• Min. 7 years of marketing experience
• Min. 3 years of people management
• 360 Marketing background (experience in digital marketing such as social media, content and paid marketing will be advantageous)
• A strong background in communications and branding
• Experience in retail or beauty industry
• Degree holder
• Data driven approach, entrepreneurial spirit and growth mindset
• Experience in creating and leading high-impact meaningful integrated marketing campaigns
• Demonstrated capacity for developing and understanding strategy, driving strategic alignment with stakeholders, and inspiring teams to achieve common goals

Job Type: Full-time Salary: RM7,000.00 - RM12,000.00 per month Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Application Question(s):

• Do you have experience in digital marketing such as social media, content, and paid marketing?
• Do you have experience in the retail or the beauty industry?

Education:

• Bachelor\'s (Preferred)

Experience:

• Marketing: 7 years (Preferred)
• People Management: 3 years (Preferred)

Language:

• English (Preferred)
• Mandarin (Preferred)