Job Description

About NASTY Holding

NASTY Holding

is a Malaysian-born global group creating and scaling modern consumer brands across

FMCG, beverages, fashion, cosmetics, and lifestyle

.
We blend

creativity, culture, and commerce

to build brands that people love -- bold in energy, design, and taste.

From

Kuala Lumpur to Dubai and South Africa

, we bring together brand storytelling, product innovation, and sharp business execution.

The Role

We're looking for a

Senior Account Executive

to support our market/product launches, campaigns, and route-to-market activations.

You'll be the

connector between client, internal teams, and execution

-- managing requests, building launch plans, and ensuring GTM activities move from idea to shelf seamlessly.

This is a perfect role for someone from an

agency background

who understands

marketing strategy, client management, and project execution

-- now ready to apply those skills to a fast-moving global FMCG / tobacco environment.

What You'll Do

1. Client & Project Management

? Act as the main contact point for distributors, partners, and internal stakeholders.

? Manage marketing and GTM briefs from concept to delivery.

? Coordinate approvals, timelines, and follow-ups to keep projects moving.

? Ensure every execution aligns with brand and business objectives.

2. Go-to-Market & Route-to-Market Support

? Translate GTM strategy into actionable execution plans.

? Work closely with sales, logistics, and marketing to support

market entry, distribution setup, and launch activation

.

? Track GTM performance -- visibility, availability, and offtake.

? Support

trade marketing and retail programs

to ensure on-shelf execution.

3. Internal Team Coordination

? Collaborate with designers, digital marketers, KOL, and production teams.

? Ensure all marketing assets (POSM, visuals, digital content) are aligned and delivered on time.

? Work with supply chain and logistics to sync marketing rollouts with stock flow.

4. Sales & Market Activation

? Support sales and BD teams to achieve

offtake targets

and

retail visibility

.

? Plan and coordinate sampling, trade promotions, and retail activities.

? Gather market feedback and propose improvements for future GTM waves.

Who You Are

? 3-6 years experience in a

marketing agency or brand marketing environment

.

? Strong understanding of

marketing, GTM, and RTM execution

.

? Skilled in

client communication and project management

.

? Comfortable managing cross-functional teams (design, digital, logistics).

? Sharp, proactive, and detail-oriented.

? Experience in

FMCG or tobacco category

is a big plus.

? Energetic and adaptable -- thrives in fast-paced, global settings.

Why Join NASTY

? Work in a

global consumer brand group

that's creative yet commercially driven.

? Lead GTM execution across international markets.

? Collaborate with a team that blends

brand, sales, and innovation.

Grow into

Account Manager or GTM Manager

roles as you progress.

Job Type: Full-time

Pay: RM4,500.00 - RM5,500.00 per month

Benefits:

Additional leave Dental insurance Gym membership Health insurance Professional development Vision insurance
Work Location: In person