Senior Copywriter
Kuala Lumpur, Malaysia
Job Description
Reports To
Head of Copy, Manager
Role Purpose
Oversee the conceptualisation, ideation and copywriting for the communication of all Above-The-Line, Below-The-Line, Event, Interior Design and Internal communication projects.
Key Accountability
- Write video/television and radio scripts as well as execution for various media.
- Zero tolerance for spelling or grammatical errors unless it is justifiable and relevant to the creative concept.
- Delivering to the deadlines is a must.
Qualification & Working Experience
- Degree in any field with working experience of 5-7 years in Advertising.
- Master in any field.
Skills & Knowledge
- Experience with creating compelling messages for different target demographics across multiple platforms (in print, online, mobile, etc.).
- Crisis communication experience is a plus.
- Reading, speaking, writing in Mandarin and/or Bahasa Malaysia is an advantage.
- Able to lead and take ownership of campaigns.
- Agile in managing stakeholders.
- Must be proficient in word processing programmes like MS Word or Google Docs and must have PowerPoint and Google slides experience.
Key Challenges
- Maintain consistency in tone-of-voice throughout all campaigns, channels and products.
- To stay motivated and to consistently deliver high quality communication.
- Adapt to the client\'s side environment of working and delivery including understanding the business objectives and not just communication objectives.
- Keep an eye on deliverables from external agencies and production houses in the absence of the head of copy.
- Understand the airline business and the impact of external forces on brand communication.
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Job Detail
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Job IdJD938852
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKuala Lumpur, Malaysia
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EducationNot mentioned