Job Description

• Developing, implementing, and managing branding strategies for assigned campaigns/projects in order to achieve marketing and sales objectives.

• Overseeing group branding functions, which involve formulating and planning strategies, managing collateral materials, maintaining databases, managing social media presence, updating the company website, organizing placemaking activities, and coordinating events.

• Conducting thorough research on competitors products and services, and devising strategies to gain a competitive advantage. This includes closely analyzing and monitoring market trends.

• Executing various branding and marketing campaigns/plans to promote the organizations products/brand online or through advertising channels.

• Organizing trade shows, roadshows, or private events to enhance brand visibility and support sales efforts.

• Managing public relations activities, including drafting press releases and assisting in the creation of corporate collaterals such as Annual General Meeting materials, annual reports, and financial releases.

• Cultivating strong relationships with key stakeholders, agencies, media partners, vendors, and alliance partners.

• Providing support to the department in upholding the companys corporate image and brand value.

• At least minimum of 12 years of relevant working experience, preferably in the property development or construction industry.

• Minimum a degree in Digital Marketing, Marketing Communication, Advertising, Public Relations, Hospitality, or Business Management.

• Exhibit excellent problem-solving abilities, writing skills, administrative skills, and PR skills.

• Demonstrate strong proficiency in content writing for both internal and external communication, public relations, and event coordination.

• Possess knowledge of online marketing, digital campaigns, analytical skills, and the ability to translate data into actionable strategies for profitability.

• Fluency in written and verbal communication in Chinese language would be an added advantage.

Agensi Pekerjaan Executive Recruiters Sdn Bhd