Job Description

Our client is a well-renowned K-12 International School. In order to support rapid and aggressive expansion, our client is looking for a talented and dynamic professional to join them as the Senior Marketing Executive.

Job Responsibilities

• Assist the departmental head in developing and implementing marketing plans towards the successful and profitable recruitment of students.
• Counsel and guide prospects by providing updated and relevant information related to the school and the education industry. Responsible to maintain a high degree of knowledge of these areas.
• Assist in the development and implementation of advertising and promotional activities/events, e.g. Open Days, Fairs, Previews, Assimilation Programmes and etc.
• Conduct regular market intelligence activities, competitor analysis and analyse key strategic issues relevant to the education sector. Update team members and manager on findings. Activities may include visiting competitor Open Days and marketing activities.
• To provide marketing results, surveys, analysis and/or reports, as appropriate, to the departmental head or Management for effective decision-making.
• Assist in the implementation of new marketing and promotional activities to support the development through market intelligence, planning and implementing efficient and effective sales & marketing strategies.
• Develop partnership and programmes to sign up smart partnerships with strategic partners such as kindergartens, primary schools, music schools and other companies of related business.
• Maintain relationships with key stakeholders.
• To implement plans related to customer relationship management (CRM), to manage a comprehensive customer database and to use effectively the database for recruitment and promotion events.
• To work closely with the school on joint promotions and to assist in school events, whenever necessary.
• To carry out such other duties that may be assigned to you from time to time by the Management or persons acting on behalf of the school. Ensure all communication and marketing efforts are in line with the Company\'s vision, mission, ambition, and brand strategy.

Job Requirements

• Bachelor Degree in Mass Communications, Business Management or equivalent. Minimum Diploma / Degree in Marketing or any related field.
• At least 3 years of relevant working experience in education industry.
• Ability to communicate in Mandarin is essential.
• Ability to work well in a fast-paced, multi-tasking environment.
• Willing to work on weekends, where necessary.

Reporting To

Admissions and Marketing Manager

For more information or confidential consultation, please do not hesitate to contact Pui Yee at +603 7735 6210 or at puiyee.chow@bell-ward.com.

We thank you for applying with us in advance but only short listed candidates will be notified.

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