Senior Retail Marketing Executive
Kuala Lumpur, Malaysia
Job Description
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Job Highlights
CAREER ADVANCEMENT
ATTRACTIVE REMUNERATION PACKAGE
18 DAYS PUBLIC HOLIDAY
CAREER ADVANCEMENT
ATTRACTIVE REMUNERATION PACKAGE
18 DAYS PUBLIC HOLIDAY
- Develop and execute marketing plans that support the business objectives for (multiple) retail locations, from start to finish on strategy, on time, and on budget. Maintain and update thematic campaign planner, product marketing planner.
- Drive traffic and sales through effective local store marketing initiatives, including but not limited to print, digital, direct mail, social media, in-store events, and grassroots marketing
- Works with other Retail functions (Sales) to ensure key stores have special retail marketing support
- Product marketing \xe2\x80\x93 plan and execute new product launches, value proposition development for \xe2\x80\x98focus funds\xe2\x80\x99 \xe2\x80\x93 developing compelling communications and delivering these through the marketing mix (events, emails, client communications, collateral, digital, PR)
- Manage budgets for each retail location, ensuring cost-effective use of marketing resources.
- Coordinate the production of all marketing materials, from conception to delivery; Collaborate with creative teams to provide the best content to suit our retailer\xe2\x80\x99s needs, including images, video, and ad copy. Ensure that deadlines are met.
- Work closely with shopping malls for all mall related activities such as mall\'s social media, events collaboration, loyalty program, in-mall media booking and advertising space opportunities.
- Monitor competitor activity, market trends, and analyze market research data and adjust marketing plans accordingly to maintain a competitive edge to determine consumer needs.
- Work with and retail staff to ensure all marketing activities are carried out flawlessly and in a timely manner
- Visits retail locations and speaks with the manager about service concerns, sales programs, newspaper shrink, incentive programs and all placement opportunities
- Evaluate campaigns with written analysis in a timely manner. Analyze data and make recommendations based on results.
- Tackle tasks as assigned by the management, requested by marketing teams, requested by sales teams, and retailers.
- Bachelors in marketing or a related field
- At least 3-5 years\xe2\x80\x99 experience in marketing or a related field
- Broad experience across digital and offline marketing channels.
- Experience in eCommerce and retail.
- Creating and maintaining business partners relationship.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
- Able to support work during weekend and Public Holiday.
- Work remotely from KL (physical office located at Penang)
- Work from home
- Day shift
- Marketing: 3 years (Preferred)
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Job Detail
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Job IdJD918719
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKuala Lumpur, Malaysia
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EducationNot mentioned