Job Description

Objective:

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.

Reinforce locally its reputation over time, through:

- Content : drive skincare authority thru influencers & content creators; content briefing; article for publisher

- Community: Proactive community management & riding on current trends for relevancy

- Tiktok focus; drive & support social commerce (live streaming)

MAJOR RESPONSIBILITIES / ACCOUNTABILITIES :

- Develop content strategy for all social platforms inc Tiktok content creators

- Working with agencies to create 50/50 local / international content directives to give maximum engagement

- Proactive community management - 100% response rate with personalized conversation using daily social listening tool & trend spotting to scout opportunities in engagement & conversation

- Drive Tiktok official account - followers and engagement/ conversion

- Seeding activities - monthly

- Social Commerce: live streaming support for marketplace and drive new recruitment for Gen Z consumer

Key Performance Indicators (KPIs) State how the job can be measured:

- Sell in sell out target achievement; Recruitment Gen M Gen Z

- Social listening KPI: DBPI; share of influence: share of view ; share of engagement; net sentiment ;

- Tiktok focus: POE; followers; engagement; content creators focus

Qualifications & Requirements:

- Bachelor\'s or Master\'s Degree in relevant function such as Marketing or Marketing Communications is preferred

- Outstanding communications and negotiations skills in speaking and writing for both Thai and English

- 6-8 years work experience in marketing or marketing communications /PR in beauty, luxury retail or fashion is advantage

- Ability to do strategic planning for brand communications and awareness campaigns

- Highly connected with already existing relationship with both online and offline media

- Avid team player - willing to be hands-on (no PR agency) and help with marketing efforts (lean team)

- Outstanding communications/presentation/inter personal skills in speaking and writing for English, Malay

- 6-8 years work experience in marketing or marketing communications /PR in beauty, luxury retail or fashion is advantage

- Ability to do strategic planning for brand communications and awareness campaigns

- Highly connected with already existing relationship with both online and offline media

- Avid team player - willing to be hands-on (no PR agency) and help with marketing efforts (lean team)

- Avid team player - willing to be hands-on (no PR agency) and help with marketing efforts (lean team)

- Work experience in modern creative, content, creative marketing /KOL in beauty, luxury retail or fashion is advantage

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