Job Description

Description

Primary Objective:

• Discover innovation in digital platform through design thinking process and pivoted on customer journey / needs
• Work across AM Tribe to develop digital platform leveraging needs across distribution channel
• Carry out market research to discover best concepts for digital platform
• Manage online portals with new updates to enhance best customer experience
• Manage entire regulatory requirements and approvals from product conceptualization to official launch
• Grow Digital Business and develop digital product roadmap in order to solve needs in the market and enhance AM business performance
• Liaising with relevant parties to ensure digital product planning updated
• Generate quality customer insight, manage information, identify trends to assist decision making. Apply business understanding and leverage analytics to support delivery of squad mission

Key Responsibilities:

• Responsible for Digital Business\xe2\x80\x99s digital marketing strategies to drive investor growth and engagement;
• Explore & monetize internal data, investor insights, and industry trends to improve effectiveness and efficiency for all initiatives championed by Digital Business;
• Driving initiatives to generate online/ offline activities in timely, robust, accurate and effective manner, and to improve investors engagement, enhance web traffic and delivering excellent user experience;
• Work with Brand Marketing, Group Marketing, creative agencies & other stakeholders and champion all sales campaigns under Digital Business;
• Work with Group Marketing, Compliance & Legal to ensure that all marketing activities and investor journey designs are following regulatory requirements;
• Post campaign evaluation (Search Engine Optimization & Google Analytics) to reoptimize campaigns and provide suggestions for improvement & keep abreast with industry and market trends and best practices.

To perform ad-hoc assignment as assigned by superior.

Requirements

Requirements:
Bachelor Degree - Information Technology/ Computer Science or equivalent.

- FIMM - Unit Trust

• Digital Marketing Management
• Design thinking
• Regulatory understanding
• Stakeholder management & engagement
• Market research skills
• Business development
• Partnership Management

• Well informed on the developments in the relevant domain
• Business financials and planning knowledge
• Good problem solving and analytical skills
• Knowledge on analytical tools
• Good written communication skills

Benefits

Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards

RHB Bank