Sr Trade Marketing Manager

Selangor, Malaysia

Job Description


JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

  • Increased awareness, demand for and sales of Abbott products at the distributor, and retailer levels
  • Increased market share in the market or channel and preferred supplier status throughout region
  • Increased customer and consumer engagement results across platforms/channels
  • Planogram, shelf space, pricing, promotions and product displays execution.
MAIN RESPONSIBILITIES
  • Responsible for driving business growth of Pharmacy and General Trade channel for all categories as per the channel role and strategy
  • Responsible for the strategic execution of trade marketing plans that achieve volume, market share and profit objectives in line with the overall business priorities.
  • Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies at the distributor, and retailer levels
  • Support Abbott Nutrition\xe2\x80\x99s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the sales team
  • Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points.
  • Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, and strategic partnerships.
  • Lead demand forecasting activities by analysing product movement, customer behaviors, market trends and industry development impact on sales strategies
  • Selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentations
  • Develop and execute the annual, quarterly business plan and monthly sales bulletin
The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ANI International Nutrition

LOCATION: Malaysia
Selangor : Imazium, No. 8, Jalan SS 21/37

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Not specified

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott

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Job Detail

  • Job Id
    JD988423
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned