Strategic Planner

Kuala Lumpur, Malaysia

Job Description


Strategic PlannerJob description

  • You are building towards being a self-sufficient strategist.
  • You will own and drive the strategy development for small-size projects.
  • Support Strategic Planning Directors in developing comprehensive, integrated brand and communications strategies for existing clients and new business pitches
  • Always updating your knowledge of the variety of touch-points and media trends, obsess about consumer trends and insights, to contribute to strategy development and creative discussions
Roles and Responsibilities
  • Collect data and analyze it through relevant quantitative and/or qualitative methods and tools (e.g. brand, positioning, competitors, consumers and more.)
  • Organize and conduct research such as online surveys and focus groups to get insights for clients\xe2\x80\x99 projects or pitches.
  • Write trends and consumer insights reports regularly to be shared internally and externally.
  • Attend briefing sessions with our strategy and planning, and project management team, as and when required.
  • Support Strategic Planning Directors in developing strategic solutions that address the client\xe2\x80\x99s business challenges/ goals and the ideation campaign ideas for current clients and new business pitches.
  • Develop strategies for small campaigns that could include ATL campaigns, digital solutions, social media and content strategy as well as BTL and activation programmes.
  • Support the preparation of presentations.
  • Monitor the success of the campaigns as they run, and write reports on changes and improvements where necessary.
Skills and requirements
  • 4+ years of experience in the integrated marketing communication business in the planning function
  • Have some experience in developing campaigns in ATL, BTL and/or digital touchpoints, so you understand the advertising process from strategy to ideation to execution and tracking.
  • Ability to think beyond traditional solutions for brands.
  • Able to gather data methodically, analyse information strategically to identify opportunities and challenges
  • Ask the right questions about everything, fulfilling their insatiable curiosity to learn everything there is to know about a given business, person, culture, trend etc.
  • Possess strong communications skills

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Job Detail

  • Job Id
    JD1040350
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned