YOUR MISSION
Assistant Manager, Go-to-Market will be responsible for planning and managing country product range to deliver the country\xe2\x80\x99s business goals and objectives, based on SEA Category Merchandising team\xe2\x80\x99s strategy and guideline.
With the most competitive country level product assortment, he/she will be closely engaged with Wholesale team to achieve WS business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business analysis and differentiations strategy and tactics.
Task 1: Product Assortment
Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA\xe2\x80\x99s overall growth strategy.
Build country range with competitive local pricing, with ensuring to deliver the margin target. Drive differentiation among key customers across all the DC\xe2\x80\x99s
Manage country level GTM timeline.
Task 2: Country/Customer Specific Product Development
Plan and execute country/customer specific products in order to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.
Task 3: Go-to-Market
Proactively engage with WS team and customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (digital catalog and sell-in decks) and tradeshow set-up. Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).
Task 4: Merchandising Operations
Maintain Master line list with up-to-date data. Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country. Own and execute day-to-day merchandising operations.
YOUR TALENT
Education: Bachelor\'s degree in business studies or relevant studied
IT Skills: Advanced level in Microsoft Excel and PowerPoint, basic knowledge of ERP
Professional: Functional: Min 3 years in (buying/merchandising/business) planning, demand planning or products related roles
Language Skills: English (Business Level); Local Language (Business Level)
Industry: sports or lifestyle business
Competencies Analytical thinking / Problem solving; Negotiation skills
Functional Skills: Networking and communication skills to work cross-functionally; Creativity & innovation
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